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Posts filed under: development

development

When Bigger Isn’t Better: Why More Athletes May Not Solve Your Gym’s Problems

Earlier this year, my gym hit an all-time high of 700 athletes. For a gym in a town of just 20,000 people, our enrollment was double what I had ever expected to reach. We had worked hard for many years... Read More

5 Traits Every Great Gym Owner Shares (Hint: They Have Nothing to Do with Cheer)

What makes a great gym owner? Maybe the first thing that comes to your mind is, “knowledge of cheerleading” or “excellent coaching skills.” That’s not actually what comes to mind for me though. I think those things can contribute to... Read More

The Reality of Business Partnerships: Lessons from My Ventures

In 2012, when I started preparing to open a gym, I was overwhelmed. I had coached cheerleading for many years, but it was mostly sideline. I had a good stunting knowledge, but my girls didn’t often tumble. Those who did... Read More

When Schools Fall Short: How Cheer Gyms Can Provide the Support Athletes Deserve

This past week, I had an experience that helped me truly realize the importance of gyms like ours—and the extensive responsibility we have to be great coaches and mentors to our athletes. About a month ago, my daughter came home... Read More