Kierra co-owns and operates Premier Academy in Fort McMurray, Alberta, Canada as well as coaches & manages the Keyano College Cheer Team. As a teacher/educational assistant for many years, the transition to cheer gym owner was all about learning and growing as an entrepreneur. Using Next Generation Gym Owners was a big factor in the growth of the gym, and sustainability through the COVID-19 closures. As the owner of a thriving gym for the last nearly 6 years, Kierra has become a driving force in the industry, empowering athletes and gym owners alike to embrace their love for cheerleading while achieving business success. After just 3 years, she joined the Next Gen team, offering learning opportunities, connections and coaching for owners in the Academy. Kierra emphasizes the importance of systems/proper delegation, community/culture building, and fostering a sense of purpose within the industry to build your business as a gym owner. Aside from competitive and recreational cheerleading, Premier Academy now offers birthday parties, recreational tumbling, school programs, and day camps to name a few of the many programs making it a profitable business and serving roughly 400 athletes.
Kierra remains actively involved in coaching in the gym, competitions, and community events. As a mom of two young kids, she has been able to create systems to create freedom to spend time with her family and ensure the gym is still successful. As a Next Generation coach, Kierra’s primary strength is systemizing and time management.