Danielle Johnston is the owner of Twister Sports, a multi-program cheer and training facility in Warrensburg, Missouri, serving approximately 650 athletes across recreational and competitive cheer, tumbling, gymnastics, dance, ninja, and more. Twisters is also a high-volume event facility, hosting hundreds of birthday parties and special events each year.
Since 2013, Danielle and her husband Justin have founded and scaled eight businesses, with a strong focus on building systems-driven operations that are both profitable and sustainable. Her experience spans marketing, finance, and operational infrastructure, with a proven track record of increasing business value and preparing companies for long-term growth or sale.
Danielle holds a bachelor’s degree in journalism and spent seven years in public relations with the United States Air Force, where she developed her foundation in strategic communication and media.
She is a co-owner of Next Generation Gym Owners, where she also serves as the Chief Operations Officer. In this role, she helps gym owners implement systems that drive revenue, improve retention, and reduce operational chaos. Her areas of expertise include financial strategy, staff development, marketing, website optimization, and scalable systems.
Danielle is also the author of the Cheer Gym Owners’ Handbook and the host of the Fullout Cheer Podcast, where she shares real-world strategies and insights for gym owners looking to grow and lead more effectively.