Danielle Johnston is the owner of Twister Sports, a multi-program cheer and training facility in Warrensburg, Missouri, serving approximately 650 athletes across recreational and competitive cheer, tumbling, gymnastics, dance, ninja, and more. Twisters is also a high-volume event facility, hosting hundreds of birthday parties and special events each year.

Since 2013, Danielle and her husband Justin have founded and scaled eight businesses, with a strong focus on building systems-driven operations that are both profitable and sustainable. Her experience spans marketing, finance, and operational infrastructure, with a proven track record of increasing business value and preparing companies for long-term growth or sale.

Danielle holds a bachelor’s degree in journalism and spent seven years in public relations with the United States Air Force, where she developed her foundation in strategic communication and media.

She is a co-owner of Next Generation Gym Owners, where she also serves as the Chief Technology Officer. In this role, she helps gym owners implement systems that drive revenue, improve retention, and reduce operational chaos. Her areas of expertise include financial strategy, staff development, marketing, website optimization, and scalable systems.

Danielle is also the author of the Cheer Gym Owners’ Handbook and the host of the Fullout Cheer Podcast, where she shares real-world strategies and insights for gym owners looking to grow and lead more effectively.

Justin also owns Twister Sports in Warrensburg, MO. His background is in Occupational Safety and Health. He spent 21 years in the United States Air Force before retiring in 2019. Justin spent seven years in the Missouri Highway Patrol. In his current role at Twisters, he is the facility manager of a 35,000 sq. ft. building and specializes in contracts and leasing agreements. Justin has general contracted all renovations at the gym to include a 1,000 sq. ft. ninja warrior obstacle course. Justin is the CEO of Next Generation Gym Owners and the first point of contact for all new Academy members.

Riana is the owner of Premier Academy Cheerleading & Tumbling in Red Deer, Alberta, and co-owner of Premier Academy locations in Fort McMurray and Bonnyville. Across its three locations, Premier Academy provides competitive and recreational cheerleading, tumbling, ninja, licensed preschool programs, camps, birthday parties, and a variety of youth programming that serves hundreds of families each year.

As a mother of five, Riana has built her businesses around effective leadership, scalable systems, and operational excellence, creating the freedom to spend time with her family while continuing to grow successful organizations.

Through her work with Cheer Gym Marketing, Riana helps cheer gym owners streamline and grow their businesses using proven systems, automation, and marketing strategies. She specializes in customer experience, staffing, operational systems, and lead management, helping gyms improve conversion rates, increase retention, and reduce the day-to-day administrative workload. Having built and refined these systems within her own gyms, Riana is passionate about helping other gym owners create businesses that are both profitable and sustainable.

Shelley owns and operates Five Star Athletics in Reno, NV. Shelley has owned cheer gyms since 2003. Along with her husband Tom, she opened Five Star in 2010 from the ground to now over 500 athletes. Five Star Athletics has a strong All Star Cheer Program known throughout the industry. Five Star also offers recreational cheerleading, tumbling, warriors, summer camps, and high school programs. Shelley has a bachelor’s degree in education. As a Next Generation coach, she specializes in teaching how to have a profitable All Star program and systemization. Shelley is the Chief Operations Officer for Next Gen ensuring the effective implementation of all programs within the company including conferences, programs, and sponsorships. Additionally, Shelley is a consultant in the Next Gen Owners Academy specializing in all star programs and all star budgeting.

Brandon Leming is the co-owner of Tullahoma Gymnastics & Cheer, which he operates alongside his wife, Katie. Together, they serve more than 600 families each week through recreational and competitive gymnastics and cheer programs, after-school care, daytime programming, full-day summer camps, and special events.

A passionate leader, Brandon is committed to helping kids discover confidence, develop character, and reach their potential. His faith in Jesus is the driving force behind his leadership philosophy and the culture he works to create every day.

Above all else, Brandon is a husband and father. He and Katie are raising two daughters, and he considers his family his greatest blessing and most important ministry. His mission is simple: honor God, love people well, and build programs that make a lasting difference in the lives of children and families.

Through Next Gen, Brandon has helped multiple gyms develop into annual million dollar businesses!

Kellie Buchanan is the owner of Big Rock Gymnastics & Dynamite Cheer in the small town of Richfield, UT. Kellie owned Dynamite Cheer for 10 years before buying Big Rock Gymnastics in 2015. Kellie runs a number of successful programs at her gym and is an expert in daytime programming and maximizing floor space. Her gym also offers a full curriculum preschool, day camps, night camps, class and team programs as well as birthday parties. As a consultant at Next Gen, Kellie specializes in teaching owners how to effectively delegate as well as maximize their space and fill all hours of the day.

Lexy Humphrey is a driven entrepreneur and the visionary behind multiple thriving businesses, led by Victory Cheer & Tumble. What began in 2019 inside her garage has grown into a premier training facility serving hundreds of families.

After transitioning from her career as a Family & Consumer Sciences teacher, Lexy committed fully to building a program rooted in discipline, confidence, and opportunity for young athletes. Through strategic growth and strong leadership, she expanded Victory into a full-scale facility offering competitive All-Star cheer, competitive and recreational gymnastics, tumbling, ninja programs, and a licensed preschool, along with hosting large-scale events and competitions.

Known for her high standards and passion for development, Lexy has built more than a gym—she’s created a community where athletes and families feel supported, challenged, and inspired to grow.

Madeline Raynor owns Carolina Coast Athletics, a rapidly growing cheerleading and tumbling facility in the Myrtle Beach, SC area. She built her gym from the ground up, scaling to over 400 athletes within the first three years through intentional programming, strong systems, and a relentless focus on customer experience. CCA offers All-Star cheerleading, recreational cheer, tumbling, ninja, and preschool programs, camps, clinics, and birthday parties serving athletes from beginner through elite levels.

With a background as both a coach and former teacher, Madeline brings a systems-driven, development-focused approach to youth sports. She is known for building structured programs that prioritize athlete progression, parent communication, and long-term retention—while also developing a strong, accountable staff culture.

As both a business owner and a mom of two under two, Madeline balances the art of delegation with building systems that allow her gym to operate and grow without her involvement in every detail. She is passionate about helping other gym owners step out of day-to-day overwhelm by implementing clear systems, empowering their staff, and creating sustainable, scalable businesses.

As a Next Gen consultant, Madeline specializes in program structure, retention systems, and effective delegation strategies that free up owners’ time while driving growth and profitability.

Maggie Williams Koehn is an educator, coach, entrepreneur, and leadership development professional with extensive experience in athletics, student development, and organizational leadership.

A Tyler, Texas native, Maggie graduated from Baylor University, where she was a four-year member of the Baylor Co-Ed Cheer Team and served as a team captain while earning a degree in Studio Art with an emphasis in Graphic Design. She later earned a Master of Science in College Student Personnel from Arkansas Tech University and pursued a Doctorate of Education in Organizational Leadership in Higher Education through Abilene Christian University.

Maggie’s passion for athletics began through dance and cheer, participating in both for over a decade before transitioning into competitive cheerleading during high school. Her coaching career began during college, where she worked under her collegiate coach at his all-star cheer gym. She later transitioned to coaching at the collegiate level while completing her master’s degree in Arkansas. Since then, she has spent more than a decade developing athletes, building successful teams, and mentoring student leaders.

She previously served for seven seasons with The University of Texas at Tyler Spirit Program, overseeing and coaching teams in Cheer, Dance, Mascot, and STUNT. In 2020, Maggie also became the Varsity Cheer Coach at Grace Community School in Tyler, where she has continued to develop student-athletes while fostering a culture centered on excellence, leadership, character, and teamwork. In addition to her collegiate coaching experience, Maggie cheered professionally for three seasons with the Houston Rockets and one season with the Indianapolis Colts.

Beyond athletics, Maggie has held leadership roles in higher education, including serving as Interim Director of External Operations and Relationships for Patriot Athletics. She has advised student organizations, mentored emerging leaders, and developed leadership programming for student-athletes. She has also presented on leadership development throughout Texas and collaborated on curriculum and mentorship initiatives designed to equip students with practical leadership skills.

In 2021, Maggie and her husband, Stephen, acquired and relaunched Flyer Athletics Tyler, where they continue to serve athletes and families through competitive cheer, tumbling, camps, clinics, and leadership-focused programming. Through coaching, teaching, and entrepreneurship, Maggie is passionate about helping young people build confidence, develop character, and reach their full potential both on and off the mat.

Tracey Page owns Supreme Cheerleading in Burlington, Ontario. She started the gym 13 years ago and specializes in success within a very saturated market and large city of 200,000. Supreme Cheerleading offers elite and prep all star cheerleading, as well as recreational cheerleading, tumbling, day camps, skills clinics, private lessons and a number of other services. Tracey has experience as a consultant in a variety of fields. As a Next Gen consultant, she specializes in building program culture, how to stand out in a saturated market, recreational programming and developing a successful sales funnel.

Emily is the Marketing Assistant at Next Generation Gym Owners, where she plays a key role in executing and organizing the company’s day-to-day marketing efforts. She specializes in social media scheduling, content coordination, and ensuring that everything runs on time and with intention across platforms.

With a strong focus on organization and efficiency, Emily helps bring marketing strategies to life by supporting podcast launches, social media campaigns, and content distribution that connects with cheer gym owners and coaches across the industry. She is passionate about making sure the right message reaches the right audience at the right time.

Emily holds a Bachelor of Science in Business from the University of North Texas, which supports her approach to marketing as both a creative and data-driven discipline.

Emily has worked for Oregon Dream Teams since 2021, where she focuses on social media, marketing, and operational systems. As a former collegiate cheerleader, she earned her Bachelor’s degree in Sport Management from Washington State University. She then went on to earn her Master’s Degree in Sport Administration from Arkansas State University. 

In 2025, Emily joined the Next Generation Gym Owners team. As Operations Director, Emily reports directly to the COO. She oversees internal operations across the Academy, events, systems, and client experience. This role serves as a key integrator between leadership, staff, and systems. Emily also specializes in the NG Engine system.

Outside of Next Gen and her role at ODT, Emily is also a Head Instructor for the National Cheerleaders Association, working camps primarily across Oregon and Washington.

Hailey Evans is the Class Director and a Team Coach at Five Star Athletics in Reno, NV. She has been a part of the Five Star family for 17 years and is passionate about helping athletes build confidence, develop strong fundamentals, and achieve their goals both in and out of the gym.

Hailey earned her Bachelor of Science in Chemistry, which helped develop her strong analytical, problem-solving, and detail-oriented approach to leadership, organization, and athlete development.

As Class Director, Hailey oversees recreational programming, athlete development, and class operations, working to create a positive experience for every family who walks through the doors. She is committed to creating a welcoming environment where athletes of all ages can grow in both skill and confidence.

In addition to her role at Five Star Athletics, Hailey serves as the Conference Assistant for Next Gen. She works closely with speakers, sponsors, and attendees to ensure each conference is organized, engaging, and provides a valuable experience for everyone involved.

Jamie serves as the CRM and Website Administrator for Next Generation Gym Owners. With a degree in Information Systems & Networking and a concentration in Computer Programming, she provides the high-level technical support and infrastructure management that keeps the Next Gen platforms running smoothly.

Her background is the perfect blend of tech and athletics. Jamie grew up in the gym, with extensive experience as an athlete in High School, All-Star, and Collegiate cheerleading. This firsthand industry knowledge allows her to bridge the gap between complex technical systems and the practical needs of gym owners.

Originally from Colorado, Jamie now resides in Texas with her husband and children. Her unique perspective as both a technical expert and a former athlete makes her an invaluable asset to the Next Gen administrative team.

Samantha Losack owns Quantum Athletics in Lockwood, MO. Quantum offers recreational and competitive cheerleading, tumbling, hip hop and ninja. Her facility also offers an After School Program as well as full time Summer Kids Camp. She has grown her business close to 250 athletes in a town of less than 1,000 people. Through systems and delegation, her gym has continued to thrive while she is also handling the day-to-day of two young children and two additional businesses outside of the Cheer industry.

As a Next Gen consultant, Samantha specializes in helping gyms get systemized and organized while delegating tasks to free up their time. She also has personal experience as a gym owner who opened her business at a very young age and in a very small town.

Wes Woods is the Co-Owner and Gym Director of NM Elite Cheer & Tumbling in Albuquerque, New Mexico, where he is dedicated to building strong athletes, developing leaders, and creating a positive, high-performing culture. With experience across both All Star and school cheerleading, Wes brings a well-rounded perspective to athlete and program development.

In addition to running NM Elite, Wes serves as the Head Coach for Valley High School Cheer, where he emphasizes structure, accountability, and team culture to help athletes succeed both on and off the mat.

Wes is also a Customer Solutions Specialist with Forte Spirit Solutions, working with gym owners nationwide to strengthen their systems, staff development, and overall program performance.

As a Sales Associate with Next Generation Gym Owners, Wes is passionate about helping gym owners find the right solutions within the program to grow their business and make a lasting impact on the industry. He focuses on understanding each gym’s unique challenges and connecting them with the tools, strategies, and support needed to move forward with confidence.