Next Generation Gym Owners: Business Consulting

BUSINESS COACHING FOR ALL STAR CHEER & GYMNASTICS GYM OWNERS

HELPING GYMS GROW
ON & OFF THE MAT.

Start with the Cheer Biz Accelerator: two days at our gyms with owners doing over $1 million a year, and a clear plan built for your gym. Our coaches own successful gyms themselves, so we know exactly what you’re dealing with.

CHEER BIZ ACCELERATOR · 2-DAY WORKSHOP AT OUR GYMS ONLY 12 GYMS PER EVENT
$1M+ gymsLearn from owners doing over $1 million a year
12 gymsPer Accelerator event, so you get real attention
Top Conference2026 Cheer Awards
Gym ownersEvery Next Gen owner runs their own gym

CHEER BIZ ACCELERATOR

TWO DAYS THAT CAN
CHANGE YOUR GYM.

A hands-on, 2-day deep dive at our gyms. We do pre-work with you first to find what’s holding your gym back, then tailor the sessions to you. You’ll see how we run our own gyms in real time and leave with 3–5 practical, personalized next steps.

  • Growth drivers: add more athletes and increase revenue
  • Growth barriers: reduce churn and get a better return
  • The who: find and keep great staff

Every attendee pre-qualifies, so the room is full of growth-minded owners.

YOUR PATH WITH NEXT GEN

  1. 01

    Apply & qualify

    Book a quick call so we can make sure the Accelerator is the right fit for your gym.

  2. 02

    Attend the Accelerator

    Two days at our gyms with the Next Gen team and a small group of owners.

  3. 03

    Keep growing with a membership

    Put your plan to work with coaching, NG Engine and our team behind you.

SEE IF YOU QUALIFY

Step one takes just a quick call.

WHO WE ARE

WE’VE BEEN
WHERE YOU ARE.

Next Generation Gym Owners helps you take control of your business, recruit new members and earn your freedom. We’ll set your gym up for competitive success on and off the mat, and help you turn your passion for cheer and gymnastics into profit.

  • A gym that pays you well
  • A schedule you set
  • Families in your community, served well
  • More time for the coaching you love
MEET THE TEAM

OUR SERVICES

LET’S GROW YOUR
GYM TOGETHER.

Coaching, events and community for every stage of gym ownership.

START HERE · 2-DAY WORKSHOP

Cheer Biz Accelerator

Personalized, actionable steps from owners doing over $1 million a year. Only 12 gyms per event.

SEE IF YOU QUALIFY

COACHING + NG ENGINE

Memberships

Ongoing coaching from experienced gym owners, plus NG Engine to run your leads, marketing and follow-up.

COMPARE PACKAGES

ANNUAL EVENT

Conferences

Three days of education, connection and growth for gym owners, coaches and industry leaders.

2027 CONFERENCE

BOOKS

Cheer Handbooks

Practical guides on running your gym, pricing and building stronger coaches.

SEE THE BOOKS

NEXT GEN CONFERENCE 2027

THE #1 CONFERENCE
EXPERIENCE IN ALL STAR CHEER.

Top Conference · 2026 Cheer Awards

From leadership to marketing, staffing to systems, our conferences deliver real strategies, real community and real results.

JUNE 4–6, 2027ADDISON (DALLAS), TX
GET CONFERENCE DETAILS

BOOKS BY THE NEXT GEN TEAM

THE CHEER HANDBOOKS.

Practical systems for running, pricing and staffing a modern cheer gym, written by owners who do it every day.

The Cheer Gym Owner’s Handbook by Danielle Johnston

BY DANIELLE JOHNSTON

The Cheer Gym Owner’s Handbook

Practical systems for operations, staffing, communication and growth.

Over 1,000 copies sold worldwide

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Charge What You’re Worth: The Cheer Pricing Handbook by Dan Cotton

BY DAN COTTON

The Cheer Pricing Handbook

Price your gym to be profitable while staying fair to your families.

Practical. Actionable. Proven.

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The Cheer Coaches’ Handbook

BY DAN COTTON, DANIELLE JOHNSTON & JEFF BENSON

The Cheer Coaches’ Handbook

Build stronger coaches, a healthier culture and more consistent all star teams.

Standards, accountability & burnout prevention

BUY ON AMAZON

SEE ALL HANDBOOKS & FREE RESOURCES

FREE TOOLS TO GROW YOUR GYM.

Tips, ideas and resources from the Next Gen team.

VISIT OUR BLOG

READY TO GROW?

LET’S TALK.

Book a call to see if the Cheer Biz Accelerator is the right next step for your gym.