Blog

Why We Keep Making the Same Mistakes

YouTube: https://youtu.be/DwmXyvU0HIg Spotify: https://open.spotify.com/episode/6A2Pa7KxrTLnIAS7HDQ9mt?si=OoDEyeROQc6GcaEKkU_oHA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771852645 Why Do We Keep Making the Same Mistakes as an Industry? Cheer Biz Podcast | Host:...

The Dangerous Assumption Coaches Make

YouTube: https://youtu.be/q5kUnE3xi6c Spotify: https://open.spotify.com/episode/1GaYkTzvaEjF1d6Uh3Z2rB?si=enB9ZUr6ShGP2uQJAAVbeQ Apple Podcast: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771442373 Dangerous Assumptions: Stop Putting Your Athletes in a Box The Cheer Biz Podcast | Hosted by...

The Hard Truth About Accountability

https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000771122031 https://open.spotify.com/episode/5UBVj00nFi0wrN8DxYQXTW?si=QXrETaI6Ttya30hrkvtUHQ https://youtu.be/_aUS9mVdz3w The Hard Truth About Accountability Parents want gym owners and coaches to keep athletes and their parents...

3 Things Gym Owners Must Stop Doing

YouTube: https://youtu.be/-gScJ0XCHDU Spotify: https://open.spotify.com/episode/4e7zutNYmMVxVVHu360GkE?si=7rz9OR5tRaODaLYyLyi8VA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770756982 I am super fired up right now because I have been talking to gym owners almost...

Stop Hiring the Wrong Coaches

YouTube: https://youtu.be/9pd1AttqCoU Spotify: https://open.spotify.com/episode/5meockkVLq2dcw06qbhJel?si=OTgkn-C9RMCWDkPbDOY4pA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770318194 As your gym grows and you start to have more teams and more classes, the reality...

Parents Aren’t Ruining Cheer. Your Systems Are.

YouTube: https://youtu.be/t8CEPPOu9P4 Spotify: https://open.spotify.com/episode/3HjROEk2P2IlSbeI9YIM22?si=aJVgLHqzRHmGAXVEkT-Fnw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000769991555 Parents Aren’t Ruining Cheer. Your Systems Are. Every gym owner and coach has thought it at...

If They’re Not Sick, They’re Injured: Part 2

If you need a reminder that cheer seasons do not care about your plans for the season… hi. Welcome. 🙃...

If They’re Not Sick, They’re Injured: The Absence Trifecta and How to Coach Through It Anyway (Part 1)

There’s something I’ve started calling the absence trifecta: injury, illness and weather. And if you haven’t dealt with one (or...

Show the Love: Using the Five Love Languages For Customer Gratitude

February tends to make us think about love: hearts, candy and all the sweet stuff. In the cheer gym world,...

Hot Take: The Crazy Cheer Moms Have a Point (Part 1)

A couple months ago, there was a viral post making the rounds in the Crazy Cheer Moms group: “An open...

The Real Cost of Bartering in Your Cheer Gym (and What To Do Instead)

If you’ve ever traded a month of tuition for “some help with social,” you’re not alone. Bartering feels scrappy, supportive,...

Control Freak or Empowered Gym Owner: Which Are You?

If you’ve ever muttered, “No one else can do it like I can,” while stress-eating fruit snacks behind the front...

🎉 Birthday Parties = Big Profits

If you’ve ever written off birthday parties as utter chaos in your gym, think again. At my gym, we’ve hosted...

Finding Your Spark Again: Avoiding Burnout as a Cheer Gym Owner

If you’ve owned a cheer gym long enough, you’ve probably felt it—that slow slide from excitement to exhaustion.  It doesn’t...

You Can’t See Your Own Mistakes (And Yes, That Includes Your Business)

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback....

Coaching Your Own Kids: The Most Personal Coaching You’ll Ever Do

Coaching is personal. Coaching your own child? That’s next-level personal. If you’ve ever been in that spot – juggling the...

You Can’t See Your Own Mistakes (And Yes, That Includes Your Business)

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback....

The Power of Informed Parents: 3 Things You Should Be Teaching Gym Parents

As gym owners and coaches, we know parents are always watching—sometimes literally through the lobby window (or at my gym...

How Boundaries Fixed Our Parent Relationships (and Our Gym Sanity)

Over the years, I’ve learned that boundaries in your gym make life so much easier – both personally and professionally....

Outmarket Your Competition This Fall (Without Losing Your Mind)

Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your...

Hijack the Back-to-School Hype: 5 Proven Ways to Boost Your Gym’s Enrollment

Back-to-school season is like the Black Friday of youth activities—except instead of people trampling each other for TVs, it’s parents...

Why Open Houses Still Work (and How to Run One Without Losing Your Mind)

Think open houses are an old, dusty idea – like some boxy, antique IBM computer sitting there waiting for a...

Lessons from Two Gyms: What I Learned About Opening a Second Location

In 2015, my gym had two locations. We were in just our second year of business, and less than a...

Patience Pays: The Secret to Thriving as a Cheer Gym Owner

Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had...

The Digital Dilemma: Do Cheer Gyms Need Social Media Policies?

Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on...

The Hiring Dilemma: What Do You Really Need in a Director

This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify...

Building Champion Teams: What Really Matters?

Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation....

Franchise or Small Gym? Why Systems, Not Size, Create Champions

Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every...

A Step-by-Step Guide to Proshop Planning for 2025

Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A...

Protect Your Brand: How to Stop Parents from DIY Gym Apparel

Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The...