Blog

When a Key Employee Quits: 5 Lessons Every Gym Owner Needs to Know

YouTube | Spotify | Apple Podcasts What Happens When You Lose a Key Employee: 5 Lessons Every Gym Owner Needs...

The Biggest Business Shift Is Already Here

YouTube | Spotify | Apple Podcasts Building an AI Workforce: Inside Dan Cotton’s Daily Workflow In this episode of the...

Stop Running Your Cheer Gym on Instinct

YouTube | Spotify | Apple Podcasts The Four Numbers Every Cheer Gym Owner Must Track In this solo episode of...

Why Some Dads Never Support Cheer… and How to Change That

YouTube | Spotify | Apple Podcasts Cheer Dads Belong Here Too: A Conversation With Alex Russell of the Cheer Dad...

The Secret Formula Behind Winning Routines

YouTube | Spotify | Apple Podcasts Five Mistakes Coaches Make Studying Winning Cheer Routines In this solo episode of the...

The Real Reason Gym Owners Burn Out

YouTube | Spotify | Apple Podcasts Why Cheer Gym Owners Are Burning Out Right Now In this solo episode of the...

How Good Coaches Cause Emotional Damage with Jeff Benson

YouTube | Spotify | Apple Podcasts The Emotional Stoplight: What Every Cheer Coach and Cheer Parent Needs to Know What...

Why Some Athletes Never Build Resilience with Jeff Benson

YouTube | Spotify | Apple Podcasts Redefining “Toxic”: What Cheer Parents and Coaches Really Owe Each Other A while back...

Is Hit Zero Ruining All Star Cheer?

YouTube | Spotify | Apple Podcasts Why Hit Zero Is Quietly Hurting Cheerleading In this solo episode of the Cheer...

The Fastest Way to Lose Great Staff

YouTube | Spotify | Apple Podcasts Five Ways Cheer Gym Owners Accidentally Drive Staff Away In this solo episode of...

How to Outperform Every Other Gym

YouTube | Spotify | Apple Podcasts Three Core Strategies to Outperform Every Gym Around You In this solo episode of...

Consistency Beats Creativity

YouTube | Spotify | Apple Podcasts Stop Chasing New and Start Mastering What Already Works In this solo episode, host...

How Gym Owners Create Toxic Parents

YouTube | Spotify | Apple Podcasts Episode 100: How Coaches and Owners Can Prevent and Mitigate Toxic Cheer Parents To...

The Hidden Value of Summer Camps

YouTube | Spotify | Apple Podcasts Why Every Gym Should Have a Summer Camp Dan Cotton shares why summer camps...

From Startup to Industry Leader

YouTube | Spotify | Apple Podcasts Rhinestone Leaders: How Glitter Stars Is Redefining the Cheerleading Uniform Industry From rhinestone transfers...

Toxic Parents: How They Start (And How to Stop Them)

YouTube | Spotify | Apple Podcasts Toxic Parents in the Gym: A Conversation with Kristen Wheeler of the Cheer Mom...

Your Gym Lost Its Edge

YouTube | Spotify | Apple Podcasts Getting Back to Your Roots: Why Small, Personal Moments Still Matter I am all...

Why Your Cheer Gym Isn’t Growing

YouTube | Spotify | Apple Podcasts Three Things You Need to Focus on to Actually Grow Your Gym Many of...

Surviving Team Placement Season

YouTube | Spotify | Apple Podcasts Why I Hate Tryout and Team Placement Season Hello, everyone, and welcome to another...

Why We Keep Making the Same Mistakes

YouTube: https://youtu.be/DwmXyvU0HIg Spotify: https://open.spotify.com/episode/6A2Pa7KxrTLnIAS7HDQ9mt?si=OoDEyeROQc6GcaEKkU_oHA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771852645 Why Do We Keep Making the Same Mistakes as an Industry? Cheer Biz Podcast | Host:...

The Dangerous Assumption Coaches Make

YouTube: https://youtu.be/q5kUnE3xi6c Spotify: https://open.spotify.com/episode/1GaYkTzvaEjF1d6Uh3Z2rB?si=enB9ZUr6ShGP2uQJAAVbeQ Apple Podcast: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771442373 Dangerous Assumptions: Stop Putting Your Athletes in a Box The Cheer Biz Podcast | Hosted by...

The Hard Truth About Accountability

https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000771122031 https://open.spotify.com/episode/5UBVj00nFi0wrN8DxYQXTW?si=QXrETaI6Ttya30hrkvtUHQ https://youtu.be/_aUS9mVdz3w The Hard Truth About Accountability Parents want gym owners and coaches to keep athletes and their parents...

3 Things Gym Owners Must Stop Doing

YouTube: https://youtu.be/-gScJ0XCHDU Spotify: https://open.spotify.com/episode/4e7zutNYmMVxVVHu360GkE?si=7rz9OR5tRaODaLYyLyi8VA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770756982 I am super fired up right now because I have been talking to gym owners almost...

Stop Hiring the Wrong Coaches

YouTube: https://youtu.be/9pd1AttqCoU Spotify: https://open.spotify.com/episode/5meockkVLq2dcw06qbhJel?si=OTgkn-C9RMCWDkPbDOY4pA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770318194 As your gym grows and you start to have more teams and more classes, the reality...

Parents Aren’t Ruining Cheer. Your Systems Are.

YouTube: https://youtu.be/t8CEPPOu9P4 Spotify: https://open.spotify.com/episode/3HjROEk2P2IlSbeI9YIM22?si=aJVgLHqzRHmGAXVEkT-Fnw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000769991555 Parents Aren’t Ruining Cheer. Your Systems Are. Every gym owner and coach has thought it at...

If They’re Not Sick, They’re Injured: Part 2

If you need a reminder that cheer seasons do not care about your plans for the season… hi. Welcome. 🙃...

If They’re Not Sick, They’re Injured: The Absence Trifecta and How to Coach Through It Anyway (Part 1)

There’s something I’ve started calling the absence trifecta: injury, illness and weather. And if you haven’t dealt with one (or...

Show the Love: Using the Five Love Languages For Customer Gratitude

February tends to make us think about love: hearts, candy and all the sweet stuff. In the cheer gym world,...

Hot Take: The Crazy Cheer Moms Have a Point (Part 1)

A couple months ago, there was a viral post making the rounds in the Crazy Cheer Moms group: “An open...

The Real Cost of Bartering in Your Cheer Gym (and What To Do Instead)

If you’ve ever traded a month of tuition for “some help with social,” you’re not alone. Bartering feels scrappy, supportive,...