Blog

Cheer Makes Absolutely No Sense… Until It Does: Jay Yoder

YouTube | Spotify | Apple Podcasts Meet CheerDad: Jay Yoder on Viral Cheer Videos, Autism Advocacy, and Life on the...

The Road From All Star Cheer to Elite College Cheer

YouTube | Spotify | Apple Podcasts From a Recess Dare to Trinity Valley and Weber State Cheer Former Trinity Valley...

AI Is Not Your Business Coach

YouTube | Spotify | Apple Podcasts Why AI Can Never Replace Your Real Business Coach Dan Cotton, host of the...

Why You’re Not Getting the Routine You Paid For

YouTube | Spotify | Apple Podcasts Six Mistakes That Keep Cheer Gyms From Great Choreography Dan Cotton, host of the...

When Good Cheer Decisions Become Bad Business Decisions

YouTube | Spotify | Apple Podcasts The Hidden Business Mistakes Great Cheer Coaches Keep Making Host Dan Cotton breaks down...

Don’t Take the Bait: How Great Leaders Stay Calm

YouTube | Spotify | Apple Podcasts Don’t Take the Bait: How Gym Owners Can Handle Angry Parents and Staff Without...

6 Reasons You’re Struggling While Other Gyms Are Crushing It

YouTube | Spotify | Apple Podcasts The Real Reasons Some Cheer Gyms Thrive While Others Stall Dan Cotton, host of...

3 Lies Cheer Gym Owners Need to Stop Telling Themselves

YouTube | Spotify | Apple Podcasts Three Lies Cheer Gym Owners Tell Themselves And How To Stop Dan Cotton, host...

Don’t Send the Email! How to Deliver Difficult News Effectively

YouTube | Spotify | Apple Podcasts How to Deliver Bad News in Your Cheer Gym Without Losing Trust The Weight...

I Was the One Holding My Business Back

YouTube | Spotify | Apple Podcasts Dan Cotton Steps Back From DreamCamps to Scale to $10 Million After eleven years...

10 Unfiltered Opinions About the Cheer Industry Right Now

YouTube | Spotify | Apple Podcasts Dan Cotton’s 10 Hot Takes on Running a Cheer Gym Fresh off a summer...

5 Things You Can Only Learn Inside Another Gym

YouTube | Spotify | Apple Podcasts What I Learned From Spending a Day Inside Another Cheer Gym Hey guys, and...

Throwback: Jason Larkins Answers Gym Owners’ Toughest Questions

YouTube | Spotify | Apple Podcasts Jason Larkins on Fixing Choreography, Beating Complacency, and Cheer Gym Culture Dan Cotton welcomes...

Why Reputation Matters as a Cheer Gym Owner

YouTube | Spotify | Apple Podcasts Why Your Reputation as a Gym Owner Matters Most In this solo episode of...

What Happens When You Don’t Make Mat

YouTube | Spotify | Apple Podcasts From Worlds Champion to Weber State Standout and Coach In this episode of the...

The Hardest Parent Conversation I’ve Had in 15 Years

YouTube | Spotify | Apple Podcasts Compassion and Boundaries: Lessons From My Hardest Parent Conversation in 15 Years Have you...

When a Key Employee Quits: 5 Lessons Every Gym Owner Needs to Know

YouTube | Spotify | Apple Podcasts What Happens When You Lose a Key Employee: 5 Lessons Every Gym Owner Needs...

The Biggest Business Shift Is Already Here

YouTube | Spotify | Apple Podcasts Building an AI Workforce: Inside Dan Cotton’s Daily Workflow In this episode of the...

Stop Running Your Cheer Gym on Instinct

YouTube | Spotify | Apple Podcasts The Four Numbers Every Cheer Gym Owner Must Track In this solo episode of...

Why Some Dads Never Support Cheer… and How to Change That

YouTube | Spotify | Apple Podcasts Cheer Dads Belong Here Too: A Conversation With Alex Russell of the Cheer Dad...

The Secret Formula Behind Winning Routines

YouTube | Spotify | Apple Podcasts Five Mistakes Coaches Make Studying Winning Cheer Routines In this solo episode of the...

The Real Reason Gym Owners Burn Out

YouTube | Spotify | Apple Podcasts Why Cheer Gym Owners Are Burning Out Right Now In this solo episode of the...

How Good Coaches Cause Emotional Damage with Jeff Benson

YouTube | Spotify | Apple Podcasts The Emotional Stoplight: What Every Cheer Coach and Cheer Parent Needs to Know What...

Why Some Athletes Never Build Resilience with Jeff Benson

YouTube | Spotify | Apple Podcasts Redefining “Toxic”: What Cheer Parents and Coaches Really Owe Each Other A while back...

Is Hit Zero Ruining All Star Cheer?

YouTube | Spotify | Apple Podcasts Why Hit Zero Is Quietly Hurting Cheerleading In this solo episode of the Cheer...

The Fastest Way to Lose Great Staff

YouTube | Spotify | Apple Podcasts Five Ways Cheer Gym Owners Accidentally Drive Staff Away In this solo episode of...

How to Outperform Every Other Gym

YouTube | Spotify | Apple Podcasts Three Core Strategies to Outperform Every Gym Around You In this solo episode of...

Consistency Beats Creativity

YouTube | Spotify | Apple Podcasts Stop Chasing New and Start Mastering What Already Works In this solo episode, host...

How Gym Owners Create Toxic Parents

YouTube | Spotify | Apple Podcasts Episode 100: How Coaches and Owners Can Prevent and Mitigate Toxic Cheer Parents To...

The Hidden Value of Summer Camps

YouTube | Spotify | Apple Podcasts Why Every Gym Should Have a Summer Camp Dan Cotton shares why summer camps...