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Hot Take: The Crazy Cheer Moms Have a Point (Part 1)
January 13, 2026
A couple months ago, there was a viral post making the rounds in the Crazy Cheer Moms group: “An open...
The Real Cost of Bartering in Your Cheer Gym (and What To Do Instead)
January 7, 2026
If you’ve ever traded a month of tuition for “some help with social,” you’re not alone. Bartering feels scrappy, supportive,...
Control Freak or Empowered Gym Owner: Which Are You?
December 17, 2025
If you’ve ever muttered, “No one else can do it like I can,” while stress-eating fruit snacks behind the front...
🎉 Birthday Parties = Big Profits
December 12, 2025
If you’ve ever written off birthday parties as utter chaos in your gym, think again. At my gym, we’ve hosted...
Finding Your Spark Again: Avoiding Burnout as a Cheer Gym Owner
December 3, 2025
If you’ve owned a cheer gym long enough, you’ve probably felt it—that slow slide from excitement to exhaustion. It doesn’t...
You Can’t See Your Own Mistakes (And Yes, That Includes Your Business)
November 19, 2025
If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback....
Coaching Your Own Kids: The Most Personal Coaching You’ll Ever Do
November 12, 2025
Coaching is personal. Coaching your own child? That’s next-level personal. If you’ve ever been in that spot – juggling the...
Drama‑Proofing Your Program: Surviving the Parents
October 1, 2025
Teams are built. Choreo is over. Stunts are starting to hit. Parents should be on top of the world as...
You Can’t See Your Own Mistakes (And Yes, That Includes Your Business)
September 24, 2025
If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback....
The Power of Informed Parents: 3 Things You Should Be Teaching Gym Parents
September 17, 2025
As gym owners and coaches, we know parents are always watching—sometimes literally through the lobby window (or at my gym...
How Boundaries Fixed Our Parent Relationships (and Our Gym Sanity)
September 10, 2025
Over the years, I’ve learned that boundaries in your gym make life so much easier – both personally and professionally....
Outmarket Your Competition This Fall (Without Losing Your Mind)
September 3, 2025
Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your...
Hijack the Back-to-School Hype: 5 Proven Ways to Boost Your Gym’s Enrollment
August 27, 2025
Back-to-school season is like the Black Friday of youth activities—except instead of people trampling each other for TVs, it’s parents...
Why Open Houses Still Work (and How to Run One Without Losing Your Mind)
August 20, 2025
Think open houses are an old, dusty idea – like some boxy, antique IBM computer sitting there waiting for a...
Small Gyms, Big Impact: Why Uniting Matters More Than Ever
August 13, 2025
If you own or coach at a small gym, you’ve probably felt it—that mix of pride and pressure that comes...
Surviving (and Occasionally Thriving) With Teenagers in Your Gym
August 6, 2025
If you’ve ever coached—or raised—a teenager, you already know: they can be both your little bestie and completely exhausting. Often...
Fixing the Summer Slump: Smarter Revenue Strategies for Gym Owners Who Deserve a Break (But Won’t Get One)
July 18, 2025
Let’s talk about the two words no gym owner wants to hear: summer slump. Yep. That. You know how it...
Dallas Conference 2025
March 18, 2025
Thanks for checking out Next Gen. We’re excited to host the #1 conference in all star cheerleading again this year...
Next Generation Gym Owners and The Open Championships Announce Strategic Partnership to Elevate Gym Owners and Cheer Competitions
February 20, 2025
FOR IMMEDIATE RELEASE Feb. 17, 2025 Next Generation Gym Owners and The Open Championships Announce Strategic Partnership to Elevate Gym...
Lessons from Two Gyms: What I Learned About Opening a Second Location
January 2, 2025
In 2015, my gym had two locations. We were in just our second year of business, and less than a...
Patience Pays: The Secret to Thriving as a Cheer Gym Owner
January 1, 2025
Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had...
The Digital Dilemma: Do Cheer Gyms Need Social Media Policies?
December 27, 2024
Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on...
The Hiring Dilemma: What Do You Really Need in a Director
December 26, 2024
This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify...
Building Champion Teams: What Really Matters?
December 20, 2024
Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation....
Franchise or Small Gym? Why Systems, Not Size, Create Champions
December 19, 2024
Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every...
A Step-by-Step Guide to Proshop Planning for 2025
December 12, 2024
Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A...
Protect Your Brand: How to Stop Parents from DIY Gym Apparel
December 11, 2024
Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The...
Why Perception Matters: Addressing Parental Concerns About Favoritism
December 5, 2024
If you’ve coached for any length of time, you likely can think back to athletes who impacted you as a...
Respecting Life Beyond Cheer: How Flexibility Boosts Staff Retention
December 4, 2024
Recently, someone asked two questions about staff in one of our Next Gen groups: How do you maintain a consistent...
Divided Loyalties: When Siblings Cheer at Competing Gyms
November 21, 2024
Years ago, our gym had a large family with five girls. One had recently graduated, three were in all star,...
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