Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The...
If you’ve coached for any length of time, you likely can think back to athletes who impacted you as a...
Recently, someone asked two questions about staff in one of our Next Gen groups: How do you maintain a consistent...
Years ago, our gym had a large family with five girls. One had recently graduated, three were in all star,...
Earlier this year, my gym hit an all-time high of 700 athletes. For a gym in a town of just...
One of the top reasons gym owners find themselves short on cash each month is because of the large number...
What makes a great gym owner? Maybe the first thing that comes to your mind is, “knowledge of cheerleading” or...
Recently during a call, a client told me about a strange situation he was facing with a potential employee. He...
I often hear from gym owners that their staff members sometimes push back on extra tasks they’re told to do....
In 2012, when I started preparing to open a gym, I was overwhelmed. I had coached cheerleading for many years,...
It’s not all that uncommon to lose coaches midseason. Life happens. They transfer colleges, get married or pregnant, or may...
No group on Facebook gives me better blog ideas than the Crazy Moms of Cheer. You may not believe it,...
A few weeks ago I was listening to an episode on one of my favorite podcasts, “Let’s Talk Cheer.” I...
This month has been busy. Like busy busy. I feel like I’m three days behind at any given time. Not...
Something I see often in “Cheer Mom” Facebook groups is parents complaining that the coach isn’t giving fair treatment and...
This is a transcription from the episode: Stop Doing Drop in Tumbling that aired on Apple Podcast and Spotify, Oct....
Recently, I told you why I believe our gyms are so important based on my recent experience with high school...
If you’re dealing with a difficult athlete on one of your teams this year, you’re not alone. Every season, we’ve...
This past week, I had an experience that helped me truly realize the importance of gyms like ours—and the extensive...
This week I had an especially hard conversation with someone. The majority of the conversation had to happen by email,...
Yesterday, I talked to you about the questions I used to ask myself about cheer parents before I had kids...
Until I had kids, I had a hard time really connecting with my cheer parents. It’s not that I didn’t...
This is definitely the time of year when you start to learn which parents will be good at all star...
One of the biggest questions I see gym owners ask online is how to set pricing. While this is one...
Last week, I talked to you about how to make sure you’re getting ahead this month so you can regularly...
September is always a crazy month for us at Twisters. School begins at the end of August, and by September,...
Many times in my years as a gym owner, I’ve had to experience the negative effects of hiring the wrong...
Lately, I’ve been talking a lot about stress management for gym owners, and recently Justin and I did a Fireside...
If there’s one subject I struggled with in high school and college, it was science. So, last week when I...