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Menu
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Dallas Conference 2025
March 18, 2025
Thanks for checking out Next Gen. We’re excited to host the #1 conference in all star cheerleading again this year...
Next Generation Gym Owners and The Open Championships Announce Strategic Partnership to Elevate Gym Owners and Cheer Competitions
February 20, 2025
FOR IMMEDIATE RELEASE Feb. 17, 2025 Next Generation Gym Owners and The Open Championships Announce Strategic Partnership to Elevate Gym...
Lessons from Two Gyms: What I Learned About Opening a Second Location
January 2, 2025
In 2015, my gym had two locations. We were in just our second year of business, and less than a...
Patience Pays: The Secret to Thriving as a Cheer Gym Owner
January 1, 2025
Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had...
The Digital Dilemma: Do Cheer Gyms Need Social Media Policies?
December 27, 2024
Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on...
The Hiring Dilemma: What Do You Really Need in a Director
December 26, 2024
This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify...
Building Champion Teams: What Really Matters?
December 20, 2024
Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation....
Franchise or Small Gym? Why Systems, Not Size, Create Champions
December 19, 2024
Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every...
A Step-by-Step Guide to Proshop Planning for 2025
December 12, 2024
Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A...
Protect Your Brand: How to Stop Parents from DIY Gym Apparel
December 11, 2024
Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The...
Why Perception Matters: Addressing Parental Concerns About Favoritism
December 5, 2024
If you’ve coached for any length of time, you likely can think back to athletes who impacted you as a...
Respecting Life Beyond Cheer: How Flexibility Boosts Staff Retention
December 4, 2024
Recently, someone asked two questions about staff in one of our Next Gen groups: How do you maintain a consistent...
Divided Loyalties: When Siblings Cheer at Competing Gyms
November 21, 2024
Years ago, our gym had a large family with five girls. One had recently graduated, three were in all star,...
When Bigger Isn’t Better: Why More Athletes May Not Solve Your Gym’s Problems
November 20, 2024
Earlier this year, my gym hit an all-time high of 700 athletes. For a gym in a town of just...
The Cost of Compassion: When to Extend Grace and When to Stand Firm on Payments
November 14, 2024
One of the top reasons gym owners find themselves short on cash each month is because of the large number...
5 Traits Every Great Gym Owner Shares (Hint: They Have Nothing to Do with Cheer)
November 13, 2024
What makes a great gym owner? Maybe the first thing that comes to your mind is, “knowledge of cheerleading” or...
What You Can (and Can’t) Ask When Checking References & Conducting Interviews
November 7, 2024
Recently during a call, a client told me about a strange situation he was facing with a potential employee. He...
No More Idle Time: How to Keep Your Gym Staff Productive Between Classes
November 6, 2024
I often hear from gym owners that their staff members sometimes push back on extra tasks they’re told to do....
The Reality of Business Partnerships: Lessons from My Ventures
October 31, 2024
In 2012, when I started preparing to open a gym, I was overwhelmed. I had coached cheerleading for many years,...
When Coaches Leave Midseason: A Gym Owner’s Guide to Handling the Unexpected
October 30, 2024
It’s not all that uncommon to lose coaches midseason. Life happens. They transfer colleges, get married or pregnant, or may...
Why Coaches Must End Practices on Time—Every Time!
October 24, 2024
No group on Facebook gives me better blog ideas than the Crazy Moms of Cheer. You may not believe it,...
When a Doctor’s Clearance Isn’t Enough: Protecting Injured Athletes in Your Gym
October 23, 2024
A few weeks ago I was listening to an episode on one of my favorite podcasts, “Let’s Talk Cheer.” I...
Half-Year Teams: How I Plan to Prepare Parents Amidst Mid-Season Chaos
October 17, 2024
This month has been busy. Like busy busy. I feel like I’m three days behind at any given time. Not...
Coaches’ Favorites: The Truth Behind Why Some Athletes Stand Out
October 16, 2024
Something I see often in “Cheer Mom” Facebook groups is parents complaining that the coach isn’t giving fair treatment and...
Stop Doing Drop-In Tumbling
October 10, 2024
This is a transcription from the episode: Stop Doing Drop in Tumbling that aired on Apple Podcast and Spotify, Oct....
What Comes After Listening: Why Parents Expect More from Gym Owners
October 10, 2024
Recently, I told you why I believe our gyms are so important based on my recent experience with high school...
The Untold Side of Coaching: Navigating the Challenges of Difficult Athletes
October 9, 2024
If you’re dealing with a difficult athlete on one of your teams this year, you’re not alone. Every season, we’ve...
When Schools Fall Short: How Cheer Gyms Can Provide the Support Athletes Deserve
October 3, 2024
This past week, I had an experience that helped me truly realize the importance of gyms like ours—and the extensive...
Your Words Can Destroy Your Business: Tips for Careful Communication
October 2, 2024
This week I had an especially hard conversation with someone. The majority of the conversation had to happen by email,...
Solving the Daily Challenges We Face With Cheer Parents
September 26, 2024
Yesterday, I talked to you about the questions I used to ask myself about cheer parents before I had kids...
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