Blog

The Fastest Way to Lose Great Staff

YouTube: https://youtu.be/BvBLe5N5Vww Spotify: https://open.spotify.com/episode/1MVLkVHg5Rx2m1N024f9Y8?si=48-BGOgwT-GN2-DquxDdwA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000775436800 Five Ways Cheer Gym Owners Accidentally Drive Staff Away In this solo episode...

How to Outperform Every Other Gym

YouTube: https://youtu.be/wYroyIxIKVM Spotify: https://open.spotify.com/episode/3G2Sum7tUqwhn6k3XXAXb9?si=iVx0pXXjTmuQXP5cx87pGw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000774835037 Three Core Strategies to Outperform Every Gym Around You In this solo episode...

Consistency Beats Creativity

YouTube: https://youtu.be/l7_FKnUdu_0 Spotify: https://open.spotify.com/episode/3spE4cK6CocGdUmCIhnfi8?si=sF0TCrOyRfOAZisqPLtaIw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000774464449 Stop Chasing New and Start Mastering What Already Works In this solo episode,...

How Gym Owners Create Toxic Parents

YouTube: https://youtu.be/V17PpTN9vtc Spotify: https://open.spotify.com/episode/1U4Pu3UEO99RIiTvN8U4Iu?si=803Th58ET_K5Oap7KKKBJg Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000774176562 Episode 100: How Coaches and Owners Can Prevent and Mitigate Toxic Cheer Parents...

The Hidden Value of Summer Camps

YouTube: https://youtu.be/xpTk7jTjVE8 Spotify: https://open.spotify.com/episode/1XvDYhTd5qWHoCkkD1K2A8?si=5xeTpHE6TUmvTxu-G40Xgg Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000773873210 Why Every Gym Should Have a Summer Camp Dan Cotton shares why summer...

From Startup to Industry Leader

YouTube: https://youtu.be/FHFKS913a8U Spotify: https://open.spotify.com/episode/3uHajFEgLL6jLnC8NpMlmm?si=M6jfUf4ISTmixHtNZLGtSw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000773516706 Rhinestone Leaders: How Glitter Stars Is Redefining the Cheerleading Uniform Industry From rhinestone...

Toxic Parents: How They Start (And How to Stop Them)

YouTube: https://youtu.be/1jZDW8Z5Jg8 Spotify: https://open.spotify.com/episode/6VO0ARTjuweH1KPqiZtO6t?si=99o0cGmfSgiVhv9GmsA2LQ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000773257357 Toxic Parents in the Gym: A Conversation with Kristen Wheeler of the Cheer...

Your Gym Lost Its Edge

YouTube: https://youtu.be/eNyuLquaNow Spotify: https://open.spotify.com/episode/1nQ58uBI22fYcvVIzMoxtP?si=ZC1Z21QsSaa-9ZolLTap4Q Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000772198615 Getting Back to Your Roots: Why Small, Personal Moments Still Matter I am...

Why Your Cheer Gym Isn’t Growing

YouTube: https://youtu.be/vnPKw_WM2GE Spotify: https://open.spotify.com/episode/33vvDPhuH2Txd6vhRoyfEU?si=iBIBmD-zSKKrW91gYTdBBg Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000772950924 Three Things You Need to Focus on to Actually Grow Your Gym Many...

Surviving Team Placement Season

YouTube: https://youtu.be/PYpsf-MqPrI Spotify: https://open.spotify.com/episode/3JIvZcezvtre6T6hXtzaTB?si=uK3_Rs0SQ-CUnDz0vbvv9g Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000772519936 Why I Hate Tryout and Team Placement Season Hello, everyone, and welcome to...

Why We Keep Making the Same Mistakes

YouTube: https://youtu.be/DwmXyvU0HIg Spotify: https://open.spotify.com/episode/6A2Pa7KxrTLnIAS7HDQ9mt?si=OoDEyeROQc6GcaEKkU_oHA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771852645 Why Do We Keep Making the Same Mistakes as an Industry? Cheer Biz Podcast | Host:...

The Dangerous Assumption Coaches Make

YouTube: https://youtu.be/q5kUnE3xi6c Spotify: https://open.spotify.com/episode/1GaYkTzvaEjF1d6Uh3Z2rB?si=enB9ZUr6ShGP2uQJAAVbeQ Apple Podcast: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771442373 Dangerous Assumptions: Stop Putting Your Athletes in a Box The Cheer Biz Podcast | Hosted by...

The Hard Truth About Accountability

https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000771122031 https://open.spotify.com/episode/5UBVj00nFi0wrN8DxYQXTW?si=QXrETaI6Ttya30hrkvtUHQ https://youtu.be/_aUS9mVdz3w The Hard Truth About Accountability Parents want gym owners and coaches to keep athletes and their parents...

3 Things Gym Owners Must Stop Doing

YouTube: https://youtu.be/-gScJ0XCHDU Spotify: https://open.spotify.com/episode/4e7zutNYmMVxVVHu360GkE?si=7rz9OR5tRaODaLYyLyi8VA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770756982 I am super fired up right now because I have been talking to gym owners almost...

Stop Hiring the Wrong Coaches

YouTube: https://youtu.be/9pd1AttqCoU Spotify: https://open.spotify.com/episode/5meockkVLq2dcw06qbhJel?si=OTgkn-C9RMCWDkPbDOY4pA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770318194 As your gym grows and you start to have more teams and more classes, the reality...

Parents Aren’t Ruining Cheer. Your Systems Are.

YouTube: https://youtu.be/t8CEPPOu9P4 Spotify: https://open.spotify.com/episode/3HjROEk2P2IlSbeI9YIM22?si=aJVgLHqzRHmGAXVEkT-Fnw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000769991555 Parents Aren’t Ruining Cheer. Your Systems Are. Every gym owner and coach has thought it at...

If They’re Not Sick, They’re Injured: Part 2

If you need a reminder that cheer seasons do not care about your plans for the season… hi. Welcome. 🙃...

If They’re Not Sick, They’re Injured: The Absence Trifecta and How to Coach Through It Anyway (Part 1)

There’s something I’ve started calling the absence trifecta: injury, illness and weather. And if you haven’t dealt with one (or...

Show the Love: Using the Five Love Languages For Customer Gratitude

February tends to make us think about love: hearts, candy and all the sweet stuff. In the cheer gym world,...

Hot Take: The Crazy Cheer Moms Have a Point (Part 1)

A couple months ago, there was a viral post making the rounds in the Crazy Cheer Moms group: “An open...

The Real Cost of Bartering in Your Cheer Gym (and What To Do Instead)

If you’ve ever traded a month of tuition for “some help with social,” you’re not alone. Bartering feels scrappy, supportive,...

Control Freak or Empowered Gym Owner: Which Are You?

If you’ve ever muttered, “No one else can do it like I can,” while stress-eating fruit snacks behind the front...

🎉 Birthday Parties = Big Profits

If you’ve ever written off birthday parties as utter chaos in your gym, think again. At my gym, we’ve hosted...

Finding Your Spark Again: Avoiding Burnout as a Cheer Gym Owner

If you’ve owned a cheer gym long enough, you’ve probably felt it—that slow slide from excitement to exhaustion.  It doesn’t...

You Can’t See Your Own Mistakes (And Yes, That Includes Your Business)

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback....

Coaching Your Own Kids: The Most Personal Coaching You’ll Ever Do

Coaching is personal. Coaching your own child? That’s next-level personal. If you’ve ever been in that spot – juggling the...

You Can’t See Your Own Mistakes (And Yes, That Includes Your Business)

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback....

The Power of Informed Parents: 3 Things You Should Be Teaching Gym Parents

As gym owners and coaches, we know parents are always watching—sometimes literally through the lobby window (or at my gym...

How Boundaries Fixed Our Parent Relationships (and Our Gym Sanity)

Over the years, I’ve learned that boundaries in your gym make life so much easier – both personally and professionally....

Outmarket Your Competition This Fall (Without Losing Your Mind)

Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your...