The Cheer Coaches’ Handbook is a practical guide for all-star cheer coaches who want to build stronger athletes, healthier team cultures, and more consistent programs without burning themselves out in the process. Written by industry leaders Dan Cotton, Danielle Johnston, and Jeff Benson, this handbook combines real-world coaching experience with systems, leadership strategies, communication tools, and athlete development principles that actually work inside a modern cheer gym.

From handling difficult parent conversations and developing staff accountability to improving practice structure, athlete mindset, safety, and retention, this book gives coaches the tools to lead with confidence instead of constantly operating in survival mode. “Just work harder” became the unofficial management strategy for half the industry, and everyone’s shocked the coaches are exhausted.

Whether you’re a first-year coach or a veteran program leader, this handbook is designed to help you coach smarter, communicate better, and create a gym culture athletes want to stay part of.