© 2026 Cheer Gym Marketing | Next Generation Gym Owners
MOST COACHING PROBLEMS AREN'T ACTUALLY COACHING PROBLEMS.
COACHES ARE TALENTED BUT INCONSISTENT
STANDARDS VARY FROM TEAM TO TEAM
FRONT DESK, COACHES & OWNERS OPERATE SEPARATELY
NEW STAFF ARE THROWN INTO CHAOS WITHOUT TRAINING
ACCOUNTABILITIY DEPENDS ON PERSONALITIES
BURNOUT BECOMES "NORMAL"
THIS BOOK WAS BUILT TO CHANGE THAT.
TRUSTED RESOURCES FOR CHEER GYM OWNERS
For years, we've helped gym owners create stronger systems, better staff development, and healthier businesses through practical, real-world educational resources.
THE CHEER GYM OWNER'S HANDBOOK
Practical systems for operations, staffing, communication, and growth inside modern cheer gyms.
Over 1,000 copies sold worldwide.
THE CHEER PRICING HANDBOOK
A pricing guide to ensure your cheer gym is profitable while being fair for your customers.
Practical. Actionable. Proven.
THE CHEER COACHES' HANDBOOK
A practical guide to building stronger coaches, healthier culture, and more consistent all star teams.
How to create consistent coaching standards
Systems for accountability and communication
Creating alignment between coaches, front desk and ownership
Preventing burnout before it destroys culture
Be the first to know. Get launch bonuses.
BE THE FIRST TO KNOW WHEN WE RELEASE FUTURE BOOKS
Join the launch list for:
Release announcements
Exclusive launch bonuses
Coaching tools & resources
Behind-the-scenes updates
MEET THE EXPERTS
Combined decades of experience in coaching, leadership, gym ownership, and staff development.
DAN COTTON
Owner of Oregon Dream Teams, host of the Cheer Biz Podcast, and author of the Charge What You're Worth: The Cheer Pricing Handbook
DANIELLE JOHNSTON
Owner of Twister Sports, host of the Fullout Cheer Podcast, and author of the Cheer Gym Owners' Handbook: Your Guide To Running a Successful All Star Gym
JEFF BENSON
Sports Performance Expert and Mindset Coach, author of UnBlocked: The Walls Come Tumbling Down
