Fall isn’t the time to “hope it works.” It’s the time to plan and profit. In this episode, we’re breaking down the smart marketing moves gym owners should be making right now to set up a high-revenue season. You’ll learn:... Read More

Back-to-school season is one of the biggest opportunities for cheer gym growth—if you know how to use it. In this episode, we’re breaking down 5 proven strategies to boost enrolment, drive athlete signups, and promote your gym during the busiest... Read More

Open houses are soooo worth it, but you can’t just wing it anymore. In this episode, learn how to plan one that drives signups, fills classes, and doesn’t end with three toddlers and a confused grandparent wandering around your lobby.... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the biggest frustrations cheer gym owners face: “Where is all my money going?” Dan dives into the real numbers behind cheer gym expenses, how to identify hidden... Read More

Have you ever felt like stepping away from coaching made sense on paper—but left you feeling disconnected, uncertain, or even burned out in a whole new way? In this episode, I share the real story behind losing my spark as... Read More

Are parent interactions running your life? In this episode, I’m sharing three boundaries that completely transformed how I work with parents at the gym—less stress, fewer misunderstandings, and way more respect on all sides. These aren’t just policies—they’re intentional shifts... Read More

She was fixing bows and cheering behind the spectator ropes—now she’s running the whole program. In this episode, we talk to a former cheer mom turned all star director who’s gone from planning goodie bags to running staff meetings, and... Read More

Why do teenagers make baffling decisions, feel things at full volume, and occasionally behave like over-caffeinated raccoons with WiFi access? In this episode of Fireside Chat, we dive into the adolescent brain—yes, the real science behind the mood swings, the... Read More

This 4th of July, let’s talk gym owner freedom—the kind where your gym runs like a machine, and you’re not the one refilling toilet paper or answering panic texts during family BBQs. In this episode, Danielle breaks down what independence... Read More

In this powerful episode, Danielle sits down with Cat Weeden—owner of Luxe Cheer in Tulsa, Oklahoma, and co-founder of the Small Cheer Gym Association—for a raw and honest conversation about the current state of the all-star industry. Together, they explore... Read More