There’s a real difference between a good routine and a great one — and Dan’s spent years figuring out why some gyms consistently get the second and most don’t. In this episode, he breaks down the six things that quietly... Read More

Dan breaks down a conversation he had with Danielle about a pattern they keep seeing in gym-owner partnerships: the cheer-focused partner overrules the business-focused partner, and it usually goes badly. He walks through the four mistakes cheer-obsessed owners make over... Read More

Originally recorded in October 2023, we’re re-releasing this conversation because it’s still just as relevant today. Dan sits down with Jason Larkins, host of the Let’s Talk Cheer podcast, to work through a list of real questions submitted by NextGen... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down what cheer coaches and gym owners often get wrong when studying the routines that win major end-of-season events. Too many coaches watch a winning routine and immediately focus... Read More

The 2026–2027 all star cheer season is almost here, and Dan Cotton is sharing his biggest predictions for what coaches and gym owners should expect.In this episode of the Cheer Biz Podcast, Dan breaks down the trends he believes will... Read More

Most routines don’t lose because of talent… they lose because of bad strategy. In Part 2, Danielle Johnston and John Barajas break down how to choose the right skills, structure your routine, and avoid the mistakes that cost teams points.... Read More

Ever looked at your score sheet and thought… there’s no way that’s right? In this episode, Danielle Johnston sits down with judge and choreographer John Barajas to break down how judging panels, deductions, and AccuScore actually work. If you’ve ever... Read More

Cheer judging feels like a black box—until now. In this episode of the Cheer Biz Podcast, Dan Cotton sits down with international cheerleading judge and educator Judge Mimi. They unpack what judges are actually looking for, why many coaches misunderstand... Read More

Most cheer gym owners don’t have a pricing problem. They have a pricing system problem. In this technical episode of the Cheer Biz Podcast, Dan Cotton walks through how to set all star cheer tuition the right way so every... Read More

Part 2 dives into the fallout of illness and injury and adds the final challenge to the mix: Inclement weather. We talk about how to make smart decisions when routines need to change, how to simplify without panicking, and how... Read More