If you’ve ever tried to explain all star cheer to someone outside the industry, you already know how ridiculous it can sound. In this episode, Danielle sits down with comedian, former teacher, and award-winning social media creator Jay Yoder to... Read More

Brooke’s cheerleading career started because some friends at recess told her she couldn’t do a back walkover. Years later, she would go on to compete at Worlds, spend three years at Trinity Valley, transfer to Weber State, and experience some... Read More

Originally recorded in October 2023, we’re re-releasing this conversation because it’s still just as relevant today. Dan sits down with Jason Larkins, host of the Let’s Talk Cheer podcast, to work through a list of real questions submitted by NextGen... Read More

Cheer moms get most of the attention, but what about dads? In this episode, Danielle sits down with Alex Russell, co-host of The Cheer Dad Podcast, to talk about a side of all star cheer that coaches and gym owners... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton challenges one of the most celebrated phrases in all star cheer: hit zero. While hitting zero can be exciting, Dan explains why the industry’s obsession with no-deduction routines may be... Read More

The 2026–2027 all star cheer season is almost here, and Dan Cotton is sharing his biggest predictions for what coaches and gym owners should expect.In this episode of the Cheer Biz Podcast, Dan breaks down the trends he believes will... Read More

Travel season can make it feel impossible to stay on top of your work, your team, your inbox, and your business.In this episode of the Cheer Biz Podcast, Dan Cotton shares his best productivity hacks for cheer gym owners, all... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares his honest thoughts after attending D1 Summit for the first time as a coach after 10 years of competing at D2 Summit.Coming off a 2025 D2 Summit win in... Read More

Ever looked at your score sheet and thought… there’s no way that’s right? In this episode, Danielle Johnston sits down with judge and choreographer John Barajas to break down how judging panels, deductions, and AccuScore actually work. If you’ve ever... Read More

Varsity’s new Small Gym Summit announcement has the all star cheer world talking, and in this episode of the Cheer Biz Podcast, Dan Cotton breaks down what gym owners and coaches need to understand. Dan shares his perspective on why... Read More