Why are spectator fees so high? Why do events get canceled? And why does your team sometimes end up competing alone? Danielle sits down with MCDA owner Kim Schaub to discuss five things event producers do that drive gym owners... Read More

Every parent wants what’s best for their child. But sometimes the very behaviors meant to protect athletes can actually hold them back. In Part 2 of my conversation with sports performance coach Jeff Benson, we discuss toxic parenting, emotional resilience,... Read More

Most cheer gym owners think they have a sellable business. In reality… they have a job. In this episode, Danielle sits down with Matt Becker, an attorney who works closely with business brokers, to break down why so many gym... Read More

Ever looked at your score sheet and thought… there’s no way that’s right? In this episode, Danielle Johnston sits down with judge and choreographer John Barajas to break down how judging panels, deductions, and AccuScore actually work. If you’ve ever... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Alli Doiron and Jordan Arsenault, the co-owners of 506 Elite, to talk about what it really looks like to build a cheer gym from the ground up.... Read More

What are judges actually looking for on the score sheet? In this episode of the Fullout Cheer Podcast, Danielle Johnston sits down with all-star cheer judge Gabby Mauro to answer real questions submitted by coaches and parents. Gabby breaks down... Read More

In this powerful episode, Danielle sits down with Cat Weeden—owner of Luxe Cheer in Tulsa, Oklahoma, and co-founder of the Small Cheer Gym Association—for a raw and honest conversation about the current state of the all-star industry. Together, they explore... Read More

In this episode of The Cheer Biz Podcast, Dan sits down with longtime friend and industry powerhouse Jibreel Rayam to discuss his groundbreaking new venture: the Association of International All-Star (AIA). From his early days in the Pacific Northwest to leading international... Read More

This week on Fireside Chat, Danielle interviews Craig Hallmark and Heidi Weber from the Open Championship Series to talk all things scoresheet. They explain the why behind the 2025-2026 OCS scoresheet updates and share what surprising trends their data revealed... Read More

Founders of the cheersync app John and Nelson join us to tell us about all the ways that the Cheersync app can improve your program tryouts.  Cheersync provides some amazing tools for gym owners to make your tryouts even smoother. ... Read More