Do you know your gym’s numbers—or are you making your best guess and hoping the money is there? In this episode, Danielle breaks down three reasons cheer gym owners struggle to get a clear picture of their finances: confusing class... Read More

Dan calls himself an AI super fan — he uses it every single day, in multiple parts of his business, at the same time he’s recording this episode. But he’s also telling you flat out: AI is not your business... Read More

Every gym owner will eventually deal with an angry parent, frustrated employee, or emotional customer. The question isn’t whether it will happen. It’s how you’ll respond when it does. After witnessing a heated confrontation between a passenger and an airline... Read More

A parent walked into my office furious about classes, policies, and staff. Forty minutes later, we were both in tears. In this episode, I share one of the most difficult parent conversations I’ve had in 15 years as a gym... Read More

Winning Worlds is an incredible accomplishment—but sometimes the biggest lessons in cheer come from the moments that don’t end with a trophy.In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Kaden Snyder, World Champion with MACS... Read More

Cheer moms get most of the attention, but what about dads? In this episode, Danielle sits down with Alex Russell, co-host of The Cheer Dad Podcast, to talk about a side of all star cheer that coaches and gym owners... Read More

Every parent wants what’s best for their child. But sometimes the very behaviors meant to protect athletes can actually hold them back. In Part 2 of my conversation with sports performance coach Jeff Benson, we discuss toxic parenting, emotional resilience,... Read More

Most coaches genuinely want what’s best for their athletes. But what happens when pressure, expectations, and the desire to win begin influencing how we coach? In this episode, I sit down with sports performance coach Jeff Benson to discuss toxic... Read More

Are your gym’s communication, policies, and leadership are helping create toxic parents? In this episode, Danielle shares her perspective as a gym owner on how parent toxicity develops, the warning signs coaches often miss, and the mistakes that unintentionally fuel... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Elizabeth Scumaci, Founder and CEO of GlitterStarz, to discuss what it takes to build a brand that lasts in the cheer industry. What started as a small... Read More