Every cheer gym owner hits the wall at some point — the moment you look at your spouse or your business partner and ask, “Is this actually worth it?” Dan’s been there more times than he can count, and this... Read More

Dan’s a self-described AI super fan — but this episode is him making the case for why the average cheer gym owner should not be spending their time building a custom app with AI, no matter how easy tools like... Read More

A bad hire made in a moment of desperation doesn’t just cost you today — it costs you all season, and sometimes for years after. Dan shares the story of the worst hiring year he ever had at Oregon Dream... Read More

When Dan Cotton and his wife Tori took over their gym back in 2011, they didn’t know the first thing about running a business — they just knew how to coach. In this episode, Dan breaks down the five things... Read More

Dan calls himself an AI super fan — he uses it every single day, in multiple parts of his business, at the same time he’s recording this episode. But he’s also telling you flat out: AI is not your business... Read More

Dan breaks down a conversation he had with Danielle about a pattern they keep seeing in gym-owner partnerships: the cheer-focused partner overrules the business-focused partner, and it usually goes badly. He walks through the four mistakes cheer-obsessed owners make over... Read More

The economy, Gen Z, the president – Dan says none of these are why your gym is struggling. In this direct, no-punches-pulled episode, he breaks down the six real reasons some gyms are thriving while others are stuck, and why... Read More

You can spend months reviewing reports, coaching calls, and financials with another gym owner, but there are some things you’ll never understand until you walk through their doors. After spending a day inside a client’s gym, Danielle shares the biggest... Read More

Too many cheer gym owners make pricing, staffing, marketing, and growth decisions based on gut feelings instead of real business data. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the essential numbers every cheer gym owner... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton gets fired up about three things cheer gym owners need to stop doing immediately if they want to protect their business, their brand, and their long-term profitability. Dan breaks down... Read More