“I’ll do it when things slow down.” Gym owners, that sentence can keep you stuck for years. Next month won’t magically give you more time to train your staff, fix your systems, or finally get something off your plate. In... Read More

Every cheer gym owner hits the wall at some point — the moment you look at your spouse or your business partner and ask, “Is this actually worth it?” Dan’s been there more times than he can count, and this... Read More

Working with family in your cheer gym can be one of the best parts of owning a business… and one of the hardest. After 15 years of owning a family-run gym, Danielle has worked alongside her husband, kids, in-laws and... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton tackles one of the biggest challenges facing the cheer industry today: gym owner burnout. After presenting on burnout at the Next Gen Coaches & Owners Conference, Dan shares why more... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton gets honest about one of the most emotionally exhausting parts of owning a cheer gym: tryouts and team placements. After wrapping up placements at Oregon Dream Teams, Dan shares the... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Danielle Johnston from The Fullout Cheer Podcast to talk about one of the biggest hidden risks in cheer gym ownership: what happens when one key coach, director,... Read More

If you’ve been losing athletes this season, it’s probably not for the reason you think. In this episode, Danielle breaks down the real reasons athletes are leaving—and why most gym owners completely miss what’s actually happening. She covers: Why athletes... Read More

In this episode, we talk about the reality coaches and gym owners are facing right now: constant absences due to illness, injuries piling up, and practices that never look the way they were planned. Attendance is unpredictable, routines are constantly... Read More

In this powerful episode of the Cheer Biz Podcast, host Dan Cotton opens up about one of the hardest seasons of his entrepreneurial journey—burnout. Just five weeks ago, Dan hit a breaking point and seriously considered walking away from everything.... Read More

What do you do when an athlete quits right before choreography? In this raw and timely episode of the Cheer Biz Podcast, host Dan Cotton shares his real-life experience of losing a team member just hours before starting choreo. Dan... Read More