In this episode of the Cheer Biz Podcast, Dan Cotton asks an important question:Why does the cheer industry keep making the same mistakes over and over again? After more than 25 years in all star cheer, Dan reflects on several... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares one of the biggest coaching mistakes he has seen over 23 years in the cheer industry: putting athletes in a box. Too often, coaches label athletes as lazy, untalented,... Read More

Everybody says they want accountability. Parents want accountable coaches. Coaches want accountable athletes. But accountability feels very different when it’s your athlete being corrected. In this episode, Danielle explores why accountability is one of the most misunderstood topics in cheer.... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton gets fired up about three things cheer gym owners need to stop doing immediately if they want to protect their business, their brand, and their long-term profitability. Dan breaks down... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down why personal branding matters for cheer gym owners and why growing your gym’s logo is no longer enough. Dan explains how building a personal brand helps families feel... Read More

A video of a cheer coach screaming at athletes went viral this week… and the reactions shocked us.Some people defended it.Some called it “normal.”Others said, “That’s just competitive cheer.” In this episode, Danielle Johnston and Dan Cotton break down where... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares the biggest red flags he has seen after 25 years of coaching cheerleading. From coaches blaming choreography or saying no athletes are ready to level up, to athletes cutting... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the biggest reasons cheer gym owners stay stuck financially: they do not actually understand their numbers. More specifically, they do not understand the difference between gross... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a problem that quietly hurts a lot of cheer gym owners: listening to the wrong people. From anonymous moms in Facebook groups, to random opinions online, to well-meaning... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Alli Doiron and Jordan Arsenault, the co-owners of 506 Elite, to talk about what it really looks like to build a cheer gym from the ground up.... Read More