Throwback episode! 🚨 Start-to-the-Season Check-In Time! Remember those goals we set in June? Yeah… we’re revisiting them in this follow-up to the fan-favorite “Rebuilding After Dumpster Fire Season.” Spoiler alert: not everything went according to plan. In this episode, we’re... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton explains why the biggest mistake cheer gym owners make with artificial intelligence is treating it like a chatbot instead of an employee. Dan shares how he’s using AI every day... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down what cheer coaches and gym owners often get wrong when studying the routines that win major end-of-season events. Too many coaches watch a winning routine and immediately focus... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton challenges one of the most celebrated phrases in all star cheer: hit zero. While hitting zero can be exciting, Dan explains why the industry’s obsession with no-deduction routines may be... Read More

Most coaches genuinely want what’s best for their athletes. But what happens when pressure, expectations, and the desire to win begin influencing how we coach? In this episode, I sit down with sports performance coach Jeff Benson to discuss toxic... Read More

Most gym owners don’t lose their edge overnight. They lose it slowly. The events become less personal. The experiences become less memorable. The things that once made the gym feel special get replaced by efficiency, schedules, and simply trying to... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares his honest thoughts after attending D1 Summit for the first time as a coach after 10 years of competing at D2 Summit.Coming off a 2025 D2 Summit win in... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a problem that hits cheer gyms every year: the post-tryout and summer dip in class enrollment. Right before tryouts, classes, privates, and skill work are booming. Athletes are... Read More

The conversation with all-star cheer judge Gabby Mauro continues in Part 2. Gabby answers more questions from coaches and parents while sharing practical advice for both groups on how to better support athletes and approach competitions with the right mindset.... Read More

If parent drama is inevitable, poor leadership is not. In Part 2, Danielle and Kelli from theory to action. They break down exactly how to reduce negativity without closing your doors — and what it really takes to create a... Read More