It’s February. Registration isn’t even open yet… and suddenly everyone is “not coming back next season.” You’re hearing it in the parent room. You’re hearing it from athletes. You’re hearing secondhand rumors about who’s quitting and why. And even if... Read More

Can being a part-time cheer coach actually make you a millionaire? Dan Cotten says yes — and he lays out the mindset and the math. In this episode of the Cheer Biz Podcast, Dan shares practical financial awareness for cheer... Read More

If you’ve coached long enough, you’ve heard them all.In this episode of the Cheer Biz Podcast, Dan Cotten breaks down 10 things athletes say that drive cheer coaches crazy—from “that technique doesn’t work for me,” to “can I skip the... Read More

Uncommitted athletes are one of the most common frustrations in all-star cheer. Missed practices. Inconsistent effort. Big potential with uneven results. But what if the issue isn’t the athlete at all? In this episode, we break down why commitment starts... Read More

Judging a cheer competition is harder than most coaches realize, and that matters for your scores. In this episode of the Cheer Biz Podcast, Dan Cotton shares what he learned after judging at a competition in Fargo, North Dakota, and... Read More

If you’re running a gym in 2026 the same way you did a few years ago, this episode is probably going to make you uncomfortable…And we know it. In this episode, I break down five mistakes I’m already seeing gym... Read More

Most gym owners say they want more leads, more trust, and more visibility. Then they completely ignore the easiest marketing tool they already have. In this episode, I talk about the free marketing most gym owners avoid: their personal social... Read More

If you want your cheer gym to be unrecognizable in 2026 (in the best way), this episode is your wake-up call. In this high-energy episode of the Cheer Biz Podcast, Dan Cotton lays out the real steps it takes to... Read More

Want more male athletes in your cheer gym? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down what actually works (and what doesn’t) when it comes to building a strong coed cheer program. Dan shares lessons learned... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares the exact strategies cheer gym owners need to excel at social media in 2026—without obsessing over vanity metrics like likes and followers. If you’re a local, service-based business, the... Read More