Marketing is a bloodbath right now, Dan says, and gym owners who throw money at ads before fixing the basics are wasting their most valuable dollars. Dan runs through the five things that need to be in place before you... Read More

Do you know your gym’s numbers—or are you making your best guess and hoping the money is there? In this episode, Danielle breaks down three reasons cheer gym owners struggle to get a clear picture of their finances: confusing class... Read More

Filling your cheer gym doesn’t have to feel like guessing. In this episode, Dan breaks down the exact framework he uses to turn strangers into lifelong members — and why most gyms are leaking people out the bottom of their... Read More

AI is most useful when it takes a recurring task off your plate. In this episode of the Fullout Cheer Podcast, I share what I automated in my gym in about a day and how those systems help me and... Read More

Dan’s own ad performance has taken a hit this year, so instead of pretending marketing is easy right now, he’s breaking down the three real reasons leads have dried up — for his own gyms and for the Next Gen... Read More

Dan’s been obsessed with pricing for four years — obsessed enough to write the book on it — and this episode is him answering the three questions he gets asked more than anything else by gym owners. He walks through... Read More

Every cheer gym owner hits the wall at some point — the moment you look at your spouse or your business partner and ask, “Is this actually worth it?” Dan’s been there more times than he can count, and this... Read More

If Dan wanted to guarantee his gym stopped growing — or put it out of business entirely — these are the five things he’d do. Unfortunately, he sees gym owners doing all five on a regular basis across the industry.... Read More

Back-to-school season is here, which means families are getting back into routines, schedules are filling up, and everyone is competing for their attention. So we’re bringing back an episode that couldn’t be more timely. In this throwback episode, Danielle shares... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton explains why summer camps remain one of the most valuable tools a cheer gym owner can use to grow enrollment, improve athlete development, increase retention, and generate additional revenue. While... Read More