Filling your cheer gym doesn’t have to feel like guessing. In this episode, Dan breaks down the exact framework he uses to turn strangers into lifelong members — and why most gyms are leaking people out the bottom of their funnel without ever noticing.

He walks through the three stages — Attract, Convert, and Ascend — including why posting “we’re hosting an open house” once on Facebook isn’t actually promoting it, the free learn-to-cheer clinic that more than doubled one client’s team registration, a $54,000-to-$12,000 price-anchoring sales call Dan breaks down line by line, and the churn benchmarks (6% for tumbling-only programs, 1-2% for competitive teams) that tell you whether your retention is actually healthy.

Dan also points listeners toward the Cheer Gym Owners and All-Star Cheer Coaches and Owners Facebook groups — where this episode’s inspiration came from — and the Cheer Biz Accelerator events for anyone who wants a deeper, in-person dive into their business.