Every coach and gym owner has thought it at some point: “Parents are ruining cheer.” But what if the real issue isn’t parents at all? In this episode, Danielle breaks down how customer expectations, communication, and family dynamics have changed... Read More

Travel season can make it feel impossible to stay on top of your work, your team, your inbox, and your business.In this episode of the Cheer Biz Podcast, Dan Cotton shares his best productivity hacks for cheer gym owners, all... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton reflects on the biggest lessons he learned during the 2025–2026 cheer season after nearly 25 years of coaching and 15 years of gym ownership. From launching a new branch of... Read More

Most gym owners think emotional parents are the problem… they’re not. In this episode of the Full Out Cheer Podcast, Danielle sits down with Jason Larkins to break down what’s really happening when parents get frustrated, reactive, or overwhelmed—and how... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the biggest reasons cheer gym owners stay stuck financially: they do not actually understand their numbers. More specifically, they do not understand the difference between gross... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a problem that quietly hurts a lot of cheer gym owners: listening to the wrong people. From anonymous moms in Facebook groups, to random opinions online, to well-meaning... Read More

Most gym owners are convinced their parents are “different.” More demanding. Less respectful. Impossible to manage. They’re not. In this episode, we break down the reality that parents are parents everywhere. The difference isn’t who you attract, it’s what you... Read More

“All-star cheer doesn’t make money.” Gym owners hear it constantly—especially when they’re starting a gym. And in this episode, Dan Cotton calls it what it is: a bold-faced lie. Dan breaks down why people believe all-star isn’t profitable, why class... Read More

Most cheer gym owners don’t have a knowledge problem—they have an execution problem. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the “execution gap” that keeps gyms from growing, even when owners are listening to podcasts,... Read More

If you’ve ever wondered whether your gym director has too much power—or not enough—this episode will give you a clear framework. In this Cheer Biz Podcast episode, Dan Cotton breaks down what managers and directors in a cheer gym should... Read More