In this special crossover episode, Here 4 Cheer host Megan Gomarlo sits down with Full Out Cheer’s very own Danielle Johnston. Whether you are a veteran gym owner or just starting your entrepreneurship journey in the all-star cheerleading industry, this... Read More

Why are tryout signups slow—even when you “posted the link”? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the most common reasons all-star cheer registration stalls and what to fix right now so you can increase... Read More

It’s February — which means All-Star packets are getting built and released. And if yours is still not out (or it’s 25 pages long), you’re probably making this harder than it needs to be. In this episode of the Cheer... Read More

If you’ve coached long enough, you’ve heard them all.In this episode of the Cheer Biz Podcast, Dan Cotten breaks down 10 things athletes say that drive cheer coaches crazy—from “that technique doesn’t work for me,” to “can I skip the... Read More

Most cheer gym owners think “safeguarding” only means preventing the worst-case scenarios. But real athlete welfare runs deeper than policies and paperwork. In this episode of the Cheer Biz Podcast, Dan Cotton interviews Joey (Joanna) Gamper Cuthbert, former cheer athlete,... Read More

Uncommitted athletes are one of the most common frustrations in all-star cheer. Missed practices. Inconsistent effort. Big potential with uneven results. But what if the issue isn’t the athlete at all? In this episode, we break down why commitment starts... Read More

Tryouts might be in May, but if you wait until April to plan… you’re already behind. In this episode of the Cheer Biz Podcast, Dan Cotton walks cheer gym owners through the 8 things you MUST do now to set... Read More

Cheer gym owners are some of the hardest-working business owners out there, yet many are running packed practices, full seasons, and nonstop schedules while still feeling broke at the end of the month. In this episode of the Cheer Biz... Read More

If you want to be a stronger leader in your cheer gym in 2026, you need better questions—not more hustle. In this episode of the Cheer Biz Podcast, Dan Cotton shares seven questions every leader should ask themselves to level... Read More

If you own a cheer gym in a rural area or you’re the first program in your community, your biggest challenge is simple: education. Parents can’t buy what they don’t understand. In this episode of the Cheer Biz Podcast, Dan... Read More