The 2026–2027 all star cheer season is almost here, and Dan Cotton is sharing his biggest predictions for what coaches and gym owners should expect.In this episode of the Cheer Biz Podcast, Dan breaks down the trends he believes will... Read More

Most gym owners think emotional parents are the problem… they’re not. In this episode of the Full Out Cheer Podcast, Danielle sits down with Jason Larkins to break down what’s really happening when parents get frustrated, reactive, or overwhelmed—and how... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Rocky Rumel to talk about one of the biggest gaps in the cheer industry: how we train athletes beyond just reps, routines, and skill progressions. With an... Read More

Most athletes aren’t stuck because they lack talent—they’re stuck because of copy-paste coaching. Drill after drill of coaches searching social media to find the next great “fix” to their athlete’s tumbling skills. In this episode, Danielle Johnston and Corey Rickett... Read More

Most cheer gyms don’t realize private lessons can create massive legal, insurance, and tax exposure—fast. In this episode, Dan Cotton sits down with Matthew Becker of GymLawyers.com to break down what’s really at stake when coaches take private lesson payments... Read More

If you’ve coached long enough, you’ve heard them all.In this episode of the Cheer Biz Podcast, Dan Cotten breaks down 10 things athletes say that drive cheer coaches crazy—from “that technique doesn’t work for me,” to “can I skip the... Read More

If you want your cheer gym to be unrecognizable in 2026 (in the best way), this episode is your wake-up call. In this high-energy episode of the Cheer Biz Podcast, Dan Cotton lays out the real steps it takes to... Read More

In this episode, we dive into the reality of attendance in all star cheer and why it’s one of the hardest—and most important—parts of coaching. We’ll talk about how missing athletes affect stunt progressions, timing, tumbling development, and team morale,... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Ashley Newberry, gym director at Dream Extreme All-Stars in Vacaville, CA—Miss California, children’s book author, and culture-builder behind one of NorCal’s fastest-growing programs. Ashley shares how a... Read More

In this candid episode of the Cheer Biz Podcast, Dan Cotton tackles a hard truth: the gym down the street isn’t your enemy. Most programs are serving 1–2.5% of local youth, which means the real opportunity isn’t poaching athletes—it’s growing... Read More