Tuition is the baseline, Dan says, but most gym owners are leaving serious money on the table by underpricing everything they stack on top of it: pro shop, private lessons, birthday parties, and clinics. Dan lays out his framework for... Read More

Filling your cheer gym doesn’t have to feel like guessing. In this episode, Dan breaks down the exact framework he uses to turn strangers into lifelong members — and why most gyms are leaking people out the bottom of their... Read More

If Dan wanted to guarantee his gym stopped growing — or put it out of business entirely — these are the five things he’d do. Unfortunately, he sees gym owners doing all five on a regular basis across the industry.... Read More

Brooke’s cheerleading career started because some friends at recess told her she couldn’t do a back walkover. Years later, she would go on to compete at Worlds, spend three years at Trinity Valley, transfer to Weber State, and experience some... Read More

There’s a real difference between a good routine and a great one — and Dan’s spent years figuring out why some gyms consistently get the second and most don’t. In this episode, he breaks down the six things that quietly... Read More

Dan is back in the studio after three months on the road, and he has some hot takes about what he’s been seeing across the cheer industry. In this episode, Dan works through 10 topics that have been on his... Read More

Winning Worlds is an incredible accomplishment—but sometimes the biggest lessons in cheer come from the moments that don’t end with a trophy.In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Kaden Snyder, World Champion with MACS... Read More

Too many cheer gym owners make pricing, staffing, marketing, and growth decisions based on gut feelings instead of real business data. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the essential numbers every cheer gym owner... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down what cheer coaches and gym owners often get wrong when studying the routines that win major end-of-season events. Too many coaches watch a winning routine and immediately focus... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Danielle Johnston from The Fullout Cheer Podcast to talk about one of the biggest hidden risks in cheer gym ownership: what happens when one key coach, director,... Read More