If you need a reminder that cheer seasons do not care about your plans for the season… hi. Welcome. 🙃...
There’s something I’ve started calling the absence trifecta: injury, illness and weather. And if you haven’t dealt with one (or...
February tends to make us think about love: hearts, candy and all the sweet stuff. In the cheer gym world,...
A couple months ago, there was a viral post making the rounds in the Crazy Cheer Moms group: “An open...
If you’ve ever traded a month of tuition for “some help with social,” you’re not alone. Bartering feels scrappy, supportive,...
If you’ve ever muttered, “No one else can do it like I can,” while stress-eating fruit snacks behind the front...
If you’ve ever written off birthday parties as utter chaos in your gym, think again. At my gym, we’ve hosted...
If you’ve owned a cheer gym long enough, you’ve probably felt it—that slow slide from excitement to exhaustion. It doesn’t...
If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback....
Coaching is personal. Coaching your own child? That’s next-level personal. If you’ve ever been in that spot – juggling the...
If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback....
As gym owners and coaches, we know parents are always watching—sometimes literally through the lobby window (or at my gym...
Over the years, I’ve learned that boundaries in your gym make life so much easier – both personally and professionally....
Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your...
Back-to-school season is like the Black Friday of youth activities—except instead of people trampling each other for TVs, it’s parents...
Think open houses are an old, dusty idea – like some boxy, antique IBM computer sitting there waiting for a...
In 2015, my gym had two locations. We were in just our second year of business, and less than a...
Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had...
Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on...
This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify...
Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation....
Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every...
Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A...
Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The...
Recently, someone asked two questions about staff in one of our Next Gen groups: How do you maintain a consistent...
Recently during a call, a client told me about a strange situation he was facing with a potential employee. He...
I often hear from gym owners that their staff members sometimes push back on extra tasks they’re told to do....
It’s not all that uncommon to lose coaches midseason. Life happens. They transfer colleges, get married or pregnant, or may...
This month has been busy. Like busy busy. I feel like I’m three days behind at any given time. Not...
Something I see often in “Cheer Mom” Facebook groups is parents complaining that the coach isn’t giving fair treatment and...