Competition season brings a flood of temptation — outside clinicians, cleanup camps, specialty apparel, new choreographers — and Dan says most gym owners say yes to these adds without ever asking if they actually solve a real problem.

In this episode, Dan breaks down his four-question framework for deciding what to add to your season: what problem am I actually trying to solve, can this thing solve it, what does it cost, and is that cost worth it. He shares a real story from his own gym about hiring an outside clinician who was phenomenal but didn’t fix what was actually broken, and makes the case that your gym is “just the building” when it comes to attracting new athletes through outside talent — kids don’t join because the lobby is nice.

If you’re weighing whether to bring in a clinician, add a clinic, or spend money chasing what another gym is doing, check out a Cheer Biz Accelerator event where Dan and his team dig into exactly this kind of decision for your business, and join the Cheer Gym Owners and All-Star Cheer Coaches and Owners Facebook groups for more conversations like this one.