After 15 years of running businesses, Dan Cotton reflects on the hard-earned lessons he wishes he could share with his younger self. In this continuation of his popular “10 Things” episode, Dan dives into 10 more powerful insights—covering money, space, failure, culture, profitability, and more—bringing the list to 20 essential truths for gym owners and entrepreneurs. Tune in to learn from his mistakes, successes, and strategies so you can grow your business faster without making the same missteps.