Marketing is a bloodbath right now, Dan says, and gym owners who throw money at ads before fixing the basics are wasting their most valuable dollars. Dan runs through the five things that need to be in place before you... Read More

Tuition is the baseline, Dan says, but most gym owners are leaving serious money on the table by underpricing everything they stack on top of it: pro shop, private lessons, birthday parties, and clinics. Dan lays out his framework for... Read More

Competition season brings a flood of temptation — outside clinicians, cleanup camps, specialty apparel, new choreographers — and Dan says most gym owners say yes to these adds without ever asking if they actually solve a real problem. In this... Read More

Staffing is one of the hardest parts of owning a gym. In this episode, Dan lays out a simple four-step framework for building real staff accountability — and how to know, without guilt, when it’s time to let someone go.... Read More

Filling your cheer gym doesn’t have to feel like guessing. In this episode, Dan breaks down the exact framework he uses to turn strangers into lifelong members — and why most gyms are leaking people out the bottom of their... Read More

Picking a uniform vendor feels like it should be simple, until you’re the one holding a surprise shipping bill and a prototype that didn’t survive the wash. In this episode, Dan Cotton breaks down the exact framework he uses to... Read More

Ty went from a football and baseball kid who’d never set foot in a cheer gym to a 4x World Champion at Top Gun Miami — and now he’s making history on Miami Medal, the first-ever Pro Cheer League roster.... Read More

Dan’s own ad performance has taken a hit this year, so instead of pretending marketing is easy right now, he’s breaking down the three real reasons leads have dried up — for his own gyms and for the Next Gen... Read More

Dan’s been obsessed with pricing for four years — obsessed enough to write the book on it — and this episode is him answering the three questions he gets asked more than anything else by gym owners. He walks through... Read More

Every cheer gym owner hits the wall at some point — the moment you look at your spouse or your business partner and ask, “Is this actually worth it?” Dan’s been there more times than he can count, and this... Read More