Throwback episode! 🚨 Start-to-the-Season Check-In Time! Remember those goals we set in June? Yeah… we’re revisiting them in this follow-up to the fan-favorite “Rebuilding After Dumpster Fire Season.” Spoiler alert: not everything went according to plan. In this episode, we’re... Read More

“I’m too busy.” “My gym is different.” “No one can do it better than me.” They might feel true in the moment, but Dan believes these are three of the biggest lies cheer gym owners tell themselves — and they... Read More

Most gym owners don’t lose their edge overnight. They lose it slowly. The events become less personal. The experiences become less memorable. The things that once made the gym feel special get replaced by efficiency, schedules, and simply trying to... Read More

Most routines don’t lose because of talent… they lose because of bad strategy. In Part 2, Danielle Johnston and John Barajas break down how to choose the right skills, structure your routine, and avoid the mistakes that cost teams points.... Read More

Varsity’s new Small Gym Summit announcement has the all star cheer world talking, and in this episode of the Cheer Biz Podcast, Dan Cotton breaks down what gym owners and coaches need to understand. Dan shares his perspective on why... Read More

Thinking about selling your cheer gym someday? Or buying one instead of starting from scratch? In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Matt Becker from Gym Lawyers to talk about gym valuation, buying and... Read More

Most cheer gyms don’t realize private lessons can create massive legal, insurance, and tax exposure—fast. In this episode, Dan Cotton sits down with Matthew Becker of GymLawyers.com to break down what’s really at stake when coaches take private lesson payments... Read More

Cheer gym owners are some of the hardest-working business owners out there, yet many are running packed practices, full seasons, and nonstop schedules while still feeling broke at the end of the month. In this episode of the Cheer Biz... Read More

In this episode, we dig into one of the tougher realities many athletes face—navigating gym life when parents are divorced. We explore practical strategies to help athletes stay focused, communicate clearly, and manage the emotions that come with divided family... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the toughest parts of owning a business—getting a bad Google review. Even the best cheer gyms and small businesses get them, and when it happens, it... Read More