In this quick-hit episode of the Cheer Biz Podcast, host Dan Cotton breaks down one of the most powerful — yet overlooked — tactics for cheer gym owners: building your email list. Over 13 years of owning multiple businesses, Dan... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Nick Verburg, co-founder of Vision Cheer Company in Winnipeg, Manitoba and Vice President of Cheer Canada. Nick shares how Vision Cheer grew from a small garage... Read More

Trading free tuition for services might feel like a smart move, but it could actually cost your cheer gym thousands. In this episode of the Fullout Cheer Podcast, Danielle Johnston and Matt Becker of GymLawyers.com break down why bartering is... Read More

In this no-nonsense episode of the Cheer Biz Podcast, Dan Cotton breaks down the five biggest reasons your gym isn’t growing — and why fixing them could change everything. From underutilizing social media to crafting weak offers, clunky enrollment processes,... Read More

Choreography season is here, and in this episode of the Cheer Biz Podcast, Dan Cotton shares his top tips to help gym owners and coaches get the most out of their choreography sessions. From prepping your athletes and communicating with your... Read More

In this insightful episode of the Cheer Biz Podcast, Dan Cotton sits down in person with attorney Matt Becker to discuss the critical legal considerations every gym owner should understand. Whether you’re running a gym solo, working with a partner,... Read More

Why do teenagers make baffling decisions, feel things at full volume, and occasionally behave like over-caffeinated raccoons with WiFi access? In this episode of Fireside Chat, we dive into the adolescent brain—yes, the real science behind the mood swings, the... Read More

Coaches are pros at asking for feedback — on routines, legality, and performance. But when it comes to running the business? We often tough it out solo… and pay the price. In this episode, Danielle digs into the blind spots gym... Read More

In this episode of The Cheer Biz Podcast, Dan unpacks a surprising truth: your local competitor closing down isn’t always a win. From reduced industry visibility to cultural clashes when clients migrate over, Dan shares why fewer gyms in your area can actually... Read More

More athletes, more teams, more revenue—right? Not always. Danielle & Justin walk you through the critical mistakes gym owners make when they chase growth before fixing what’s broken behind the scenes. If you’ve been focused on sign-ups but still feel... Read More