In this episode of The Cheer Biz Podcast, Dan breaks down the real-world strategy behind testing your gym’s pricing — and when you shouldn’t touch those numbers. Whether you’re adjusting class rates, refining All-Star tuition, or trying to build value into your offerings,... Read More

 In this episode of Fireside Chat, I’m joined by Matt Becker, attorney and founder of GymLawyers.com, to break down one of the most misunderstood topics in the cheer industry:  when it’s legal to deduct pay from your staff. If you’ve ever... Read More

The Open’s new age grid has been a hot topic in the all starcheerleading world, but is age separation alone really what keeps kidssafe? In this episode, we’re diving into the bigger picture—whycoaches, gym owners, and gym culture play a... Read More

In this episode of The Cheer Biz Podcast, host Dan Cotton sits down with Matt Becker of Gym Lawyers PLLC to discuss critical strategies for gym owners to protect their assets and build long-term wealth. From creating legal shields through LLCs... Read More

Are you really charging what you need to keep your gym successful? In this fiery episode of The Cheer Biz Podcast, Dan Cotton breaks down why bad math can ruin your gym’s finances—and how to make sure your pricing is actually setting you up... Read More

Matt Becker joins us to break down the new click to cancel legal rule going into effect in a few months.  This is GREAT information for all cheer gyms and also will effectively end cancelation notices.... Read More

In this episode of The Cheer Biz Podcast, I dive into why I don’t focus on what other gyms charge and how this mindset can transform your business. As we kick off the new year, I’m sharing insights on setting your... Read More

In this episode of The Cheer Biz Podcast, I share the most impactful lessons I’ve learned in 2024 as a gym owner, and entrepreneur. From overcoming feelings of failure to embracing the power of saying “why not me,” this year has... Read More

Dan tackles the limiting mindset behind the phrase “that won’t work for me.”  Dan breaks down why many gym owners fall into this trap. He discusses how lack of knowledge, poor infrastructure, or insufficient belief and focus can sabotage potential... Read More

In this episode Dan dives into how ego can stifle growth for coaches, athletes, and gym owners alike. Inspired by a chapter from “Extreme Ownership” by Jocko Willink, We break down the difference between pride and ego and explain why... Read More