In this episode of The Cheer Biz Podcast, Dan breaks down the real-world strategy behind testing your gym’s pricing — and when you shouldn’t touch those numbers. Whether you’re adjusting class rates, refining All-Star tuition, or trying to build value into your offerings, Dan walks you through how to do the math, when to test with new clients vs. existing ones, and why blindly raising prices could backfire. Plus, he shares tips on running focus groups, gauging parent tolerance, and how to add perceived value without increasing hard costs. If you’ve ever asked, “Can I charge more?” — this episode is for you.