Your Math Is Lying to You: How Gym Owners Get Pricing Wrong

Are you really charging what you need to keep your gym successful? In this fiery episode of The Cheer Biz Podcast, Dan Cotton breaks down why bad math can ruin your gym’s finances—and how to make sure your pricing is actually setting you up for success.

Dan tackles:
Why working backward on pricing is a huge mistake
The hidden expenses gym owners forget to factor in (and how they cost you thousands)
How to build a real profit margin that allows your business to grow
The non-negotiable rule of raising prices every year (and how to get parents on board)
The simple pricing check that could save your gym from disaster

If you’re a gym owner setting next season’s pricing—or struggling to make the numbers work—this episode is a must-listen. Your pricing decisions today will impact your success all year long. Are you getting it right?

Tune in now to make sure your math isn’t lying to you!