Great coaches are one of the most valuable assets in your gym — but they’re also one of the hardest things to keep. In this episode, Danielle breaks down three practical strategies gym owners can use to retain their best... Read More

Cheer judging feels like a black box—until now. In this episode of the Cheer Biz Podcast, Dan Cotton sits down with international cheerleading judge and educator Judge Mimi. They unpack what judges are actually looking for, why many coaches misunderstand... Read More

If you’re a newer cheer coach (or you lead a staff full of them), this episode is a must-listen. Dan Cotton breaks down the five most common mistakes young coaches make—and what to do differently so athletes improve faster, teams... Read More

Can being a part-time cheer coach actually make you a millionaire? Dan Cotten says yes — and he lays out the mindset and the math. In this episode of the Cheer Biz Podcast, Dan shares practical financial awareness for cheer... Read More

In this episode, we talk about the reality coaches and gym owners are facing right now: constant absences due to illness, injuries piling up, and practices that never look the way they were planned. Attendance is unpredictable, routines are constantly... Read More

Every cheer gym owner gets hit with opinions. The problem is, most of those opinions come from people who don’t understand your business—and taking their advice can cost you money, create chaos, and slow your growth. In this episode of... Read More

Culture doesn’t disappear overnight. It erodes quietly. One skipped conversation. One tolerated behavior. One season where standards slowly soften and no one calls it out. In this episode of the Fullout Cheer Podcast, Danielle breaks down how culture is actually... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton pulls back the curtain on the real-life behaviors that drive gym owners and managers absolutely crazy—and what great employees do instead. As the owner of three companies with over... Read More

In this episode, we dive into the power of gratitude and how it can transform the way we support and inspire gym parents. We’ll talk about the role appreciation plays in building stronger parent relationships, simple and intentional ways to... Read More

Scammers love busy business owners—and cheer gyms are prime targets. In this episode of the Cheer Biz Podcast, Dan Cotton shares real stories and practical steps to protect your money, accounts, and reputation from the most common attacks hitting gym... Read More