In this powerful episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the most important conversations happening in the cheer industry right now—mental health, athlete well-being, and how we can do better as coaches and gym owners.... Read More

Teens picking high school over all star, and all star coaches frustrated at the last-minute demands of high school cheer…Sound familiar? In this episode, Danielle breaks down the rivalry between high school and All Star cheer, why it’s hurting athletes,... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton gives his unfiltered response to a viral post on Crazy Moms of Cheer that’s been shaking up the industry. From pricing and mid-season cuts to loyalty, favoritism, and communication,... Read More

In this powerful episode of the Cheer Biz Podcast, host Dan Cotton opens up about one of the hardest seasons of his entrepreneurial journey—burnout. Just five weeks ago, Dan hit a breaking point and seriously considered walking away from everything.... Read More

Are your coaches tuning you out? Do your meetings feel pointless? Respect doesn’t come with your job title—it comes from how you lead. In this episode, I’m breaking down the real reasons your staff doesn’t see you as the boss... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Carli Jordan, owner of North Dakota Cheer Tech, to unpack her inspiring journey from coach to gym owner. Carli shares how she purchased her gym right... Read More

AI isn’t the future—it’s the present. In this episode of the Cheer Biz Podcast, Dan Cotton walks you through how to go from casually using ChatGPT to leveraging it like a true expert. You’ll learn practical strategies like building master... Read More

In this episode of the Cheer Biz Podcast, Dan sits down with the one and only Jalani Keo to talk all things cheer. Jalani shares his journey from cheering at Oregon Dream Teams, Trinity Valley, and Weber State to becoming... Read More

Have you ever felt like stepping away from coaching made sense on paper—but left you feeling disconnected, uncertain, or even burned out in a whole new way? In this episode, I share the real story behind losing my spark as... Read More

Choreography season is here, and in this episode of the Cheer Biz Podcast, Dan Cotton shares his top tips to help gym owners and coaches get the most out of their choreography sessions. From prepping your athletes and communicating with your... Read More