In this unique solo episode of the Cheer Biz Podcast, host Dan Cotton dives deep into the powerful leadership lessons found in Legacy by James Kerr. Kicking off a new multi-part series, Dan explores Chapter 1—“Character”—and unpacks the All Blacks’ core principle: “Sweep the... Read More

In this heartfelt episode of the Cheer Biz Podcast, Dan Cotton opens up about a challenging day that reminded him of a powerful truth: you can’t lose sight of your “why.” Whether it’s the joy of coaching, the love for your athletes, or... Read More

Why do teenagers make baffling decisions, feel things at full volume, and occasionally behave like over-caffeinated raccoons with WiFi access? In this episode of Fireside Chat, we dive into the adolescent brain—yes, the real science behind the mood swings, the... Read More

In this short but insightful episode of the Cheer Biz Podcast, host Dan Cotton shares his candid reflections after spending five intense hours choreographing for a mini level one cheer team — a rare experience for him. From the surprising... Read More

Coaching your child is one of the most emotional, challenging, and rewarding roles you’ll ever take on. In this episode, we get real about the blurred lines between parent and coach, the emotional highs and lows, and the behind-the-scenes moments... Read More

In this episode of The Cheer Biz Podcast, Dan shares his most effective (and hard-earned) strategies for motivating teens and pre-teens in cheerleading, based on 22+ years of coaching, behavioral science, and real-world experience. You’ll learn: How to use fake control to boost buy-in... Read More

In this episode of The Cheer Biz Podcast, Dan shares 10 powerful coaching lessons learned over 22 years on the mat. From why consistency matters more than charisma, to how sarcasm impacts an athlete’s internal narrator, Dan breaks down the hard... Read More

In this tongue-in-cheek rant episode of The Cheer Biz Podcast, Dan unleashes a hilarious (but honest) look at the most common — and most maddening — things parents say to cheer coaches and gym owners. From “Can we just take the... Read More

In this listener-driven episode of The Cheer Biz Podcast, Dan answers real questions from cheer gym owners and coaches across the country. From boosting next season’s athlete registration numbers to navigating the tricky waters of athletes cross-training at other gyms, and... Read More

In this episode of The Cheer Biz Podcast, Dan welcomes back one of the industry’s most impactful voices—Adam Forte of Forte Spirit Solutions. Known for his high-performance staff training and athlete development systems, Adam shares what he’s learned from working with... Read More