Dan’s a self-described AI super fan — but this episode is him making the case for why the average cheer gym owner should not be spending their time building a custom app with AI, no matter how easy tools like... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton unpacks the three biggest lessons he learned during his gym’s annual staff training and retreat. From discovering that even experienced coaches don’t know the score sheet as well as... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton broadcasts from his brand-new studio and facility to share critical insights on how to make the most of your gym space. Fresh off the road from summer camps and conferences,... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into the newly released details about the ProCheer League. Recording from his new studio after a phenomenal conference in Dallas, Dan shares his candid thoughts on the structure,... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton gets real about the setbacks and slip-ups that come with running a business. From unexpected financial losses at DreamCamps to disappointing a client, Dan walks through three recent failures, how he... Read More

In this short but insightful episode of the Cheer Biz Podcast, host Dan Cotton shares his candid reflections after spending five intense hours choreographing for a mini level one cheer team — a rare experience for him. From the surprising... Read More

In this episode of the Cheer Biz Podcast, host Dan shares three major missteps he made in his journey to grow a successful cheer gym—mistakes many owners still fall into today. From overspending on flashy uniforms and equipment, to undercharging in... Read More

In this episode of The Cheer Biz Podcast, Dan dives into one of the most painful lessons he’s learned as a gym owner: you can be marketing your business and still be completely invisible. From trying to speak to everyone (and connecting... Read More

I just got back from my staff training and retreat and this was an exercise we did with my staff to set goals for our teams this coming season.  We will break down how the method works, and also discuss... Read More

We have an issue in our industry.  I have been a party to it, but it became so apparent to me after listening to Jeff Benson’s keynote address at our conference and then seeing some things firsthand in my gym... Read More