Marketing is a bloodbath right now, Dan says, and gym owners who throw money at ads before fixing the basics are wasting their most valuable dollars. Dan runs through the five things that need to be in place before you... Read More

Tuition is the baseline, Dan says, but most gym owners are leaving serious money on the table by underpricing everything they stack on top of it: pro shop, private lessons, birthday parties, and clinics. Dan lays out his framework for... Read More

“I’ll do it when things slow down.” Gym owners, that sentence can keep you stuck for years. Next month won’t magically give you more time to train your staff, fix your systems, or finally get something off your plate. In... Read More

Staffing is one of the hardest parts of owning a gym. In this episode, Dan lays out a simple four-step framework for building real staff accountability — and how to know, without guilt, when it’s time to let someone go.... Read More

Picking a uniform vendor feels like it should be simple, until you’re the one holding a surprise shipping bill and a prototype that didn’t survive the wash. In this episode, Dan Cotton breaks down the exact framework he uses to... Read More

Dan’s been obsessed with pricing for four years — obsessed enough to write the book on it — and this episode is him answering the three questions he gets asked more than anything else by gym owners. He walks through... Read More

Why are spectator fees so high? Why do events get canceled? And why does your team sometimes end up competing alone? Danielle sits down with MCDA owner Kim Schaub to discuss five things event producers do that drive gym owners... Read More

You’ve heard it everywhere — as a busy gym owner, you need to delegate. So you think it’s time to hire a manager. But according to Dan, it might not be. In this episode, Dan breaks down what a manager... Read More

Dan’s a self-described AI super fan — but this episode is him making the case for why the average cheer gym owner should not be spending their time building a custom app with AI, no matter how easy tools like... Read More

Back-to-school season is here, which means families are getting back into routines, schedules are filling up, and everyone is competing for their attention. So we’re bringing back an episode that couldn’t be more timely. In this throwback episode, Danielle shares... Read More