In this episode of the Cheer Biz Podcast, Dan Cotton tackles one of the biggest challenges facing the cheer industry today: gym owner burnout. After presenting on burnout at the Next Gen Coaches & Owners Conference, Dan shares why more... Read More

Every parent wants what’s best for their child. But sometimes the very behaviors meant to protect athletes can actually hold them back. In Part 2 of my conversation with sports performance coach Jeff Benson, we discuss toxic parenting, emotional resilience,... Read More

Are your gym’s communication, policies, and leadership are helping create toxic parents? In this episode, Danielle shares her perspective as a gym owner on how parent toxicity develops, the warning signs coaches often miss, and the mistakes that unintentionally fuel... Read More

Every gym owner has dealt with a toxic parent. The hard part is that most of them didn’t start that way. In this episode, Danielle sits down with Kristen Wheeler from the Cheer Mom Podcast to discuss how toxic parent... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton gets honest about one of the most emotionally exhausting parts of owning a cheer gym: tryouts and team placements. After wrapping up placements at Oregon Dream Teams, Dan shares the... Read More

Most gym owners don’t lose their edge overnight. They lose it slowly. The events become less personal. The experiences become less memorable. The things that once made the gym feel special get replaced by efficiency, schedules, and simply trying to... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton asks an important question:Why does the cheer industry keep making the same mistakes over and over again? After more than 25 years in all star cheer, Dan reflects on several... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton gets fired up about three things cheer gym owners need to stop doing immediately if they want to protect their business, their brand, and their long-term profitability. Dan breaks down... Read More

Every coach and gym owner has thought it at some point: “Parents are ruining cheer.” But what if the real issue isn’t parents at all? In this episode, Danielle breaks down how customer expectations, communication, and family dynamics have changed... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down why personal branding matters for cheer gym owners and why growing your gym’s logo is no longer enough. Dan explains how building a personal brand helps families feel... Read More