In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Danielle Johnston from The Fullout Cheer Podcast to talk about one of the biggest hidden risks in cheer gym ownership: what happens when one key coach, director,... Read More

Travel season can make it feel impossible to stay on top of your work, your team, your inbox, and your business.In this episode of the Cheer Biz Podcast, Dan Cotton shares his best productivity hacks for cheer gym owners, all... Read More

Most cheer gym owners think they have a sellable business. In reality… they have a job. In this episode, Danielle sits down with Matt Becker, an attorney who works closely with business brokers, to break down why so many gym... Read More

If you’ve been losing athletes this season, it’s probably not for the reason you think. In this episode, Danielle breaks down the real reasons athletes are leaving—and why most gym owners completely miss what’s actually happening. She covers: Why athletes... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton reflects on the biggest lessons he learned during the 2025–2026 cheer season after nearly 25 years of coaching and 15 years of gym ownership. From launching a new branch of... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Cat Haley of the Cat Haley Method to talk about one of the most misunderstood parts of athlete development in all star cheer: flexibility, strength, and safe... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Alli Doiron and Jordan Arsenault, the co-owners of 506 Elite, to talk about what it really looks like to build a cheer gym from the ground up.... Read More

Thinking about selling your cheer gym someday? Or buying one instead of starting from scratch? In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Matt Becker from Gym Lawyers to talk about gym valuation, buying and... Read More

Most cheer gym owners don’t have a knowledge problem—they have an execution problem. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the “execution gap” that keeps gyms from growing, even when owners are listening to podcasts,... Read More

Parent drama. Lobby gossip. Closed practices. Open practices. Every gym owner has an opinion — and most of them are reactive. In Part 1, Danielle sits down with a parent-turned-coach to unpack what’s really happening in the lobby and why... Read More