In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down everything gym owners and coaches need to know about the Limited Division at USASF Worlds—where it came from, who it’s meant for, and why it’s become one... Read More

Scammers love busy business owners—and cheer gyms are prime targets. In this episode of the Cheer Biz Podcast, Dan Cotton shares real stories and practical steps to protect your money, accounts, and reputation from the most common attacks hitting gym... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Tiffany Hayes Wood, the founder and owner of Chico Cheer, to talk about her 20-year journey building one of Northern California’s most respected cheer programs. Tiffany... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down one of the most overlooked marketing skills in the cheer industry—how to build a proper hook. Whether you’re promoting tumbling classes, birthday parties, or your cheer program,... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into one of the most powerful leadership lessons from Legacy by James Kerr—the story of how the New Zealand All Blacks reinvented their team culture and built one... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the toughest parts of owning a business—getting a bad Google review. Even the best cheer gyms and small businesses get them, and when it happens, it... Read More

In this powerful episode of the Cheer Biz Podcast, host Dan Cotton opens up about one of the hardest seasons of his entrepreneurial journey—burnout. Just five weeks ago, Dan hit a breaking point and seriously considered walking away from everything.... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down the real reasons cheer gym owners and entrepreneurs struggle with delegation—and how to finally get it right. Drawing from 13+ years of business ownership, Dan shares the... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton explores the complex balance between freedom of speech and business ownership. While the Constitution protects free expression, business owners quickly learn that words carry consequences when customers, staff, and... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Jenna Wolf and Alyssa Mendoza, the sister owners of Tri Cities Edge in Washington. Founded in 2022 with just 13 athletes, their gym has skyrocketed to... Read More