Have you ever felt like stepping away from coaching made sense on paper—but left you feeling disconnected, uncertain, or even burned out in a whole new way? In this episode, I share the real story behind losing my spark as... Read More

Choreography season is here, and in this episode of the Cheer Biz Podcast, Dan Cotton shares his top tips to help gym owners and coaches get the most out of their choreography sessions. From prepping your athletes and communicating with your... Read More

In this powerful episode of the Cheer Biz Podcast, Dan Cotton shares 10 of the most important — and sometimes painful — lessons he’s learned from 15 years of owning a cheer gym. From the hidden cost of scholarships to promoting... Read More

Are parent interactions running your life? In this episode, I’m sharing three boundaries that completely transformed how I work with parents at the gym—less stress, fewer misunderstandings, and way more respect on all sides. These aren’t just policies—they’re intentional shifts... Read More

In this unique solo episode of the Cheer Biz Podcast, host Dan Cotton dives deep into the powerful leadership lessons found in Legacy by James Kerr. Kicking off a new multi-part series, Dan explores Chapter 1—“Character”—and unpacks the All Blacks’ core principle: “Sweep the... Read More

In this insightful episode of the Cheer Biz Podcast, Dan Cotton sits down in person with attorney Matt Becker to discuss the critical legal considerations every gym owner should understand. Whether you’re running a gym solo, working with a partner,... Read More

In this heartfelt episode of the Cheer Biz Podcast, Dan Cotton opens up about a challenging day that reminded him of a powerful truth: you can’t lose sight of your “why.” Whether it’s the joy of coaching, the love for your athletes, or... Read More

In this thought-provoking episode of the Cheer Biz Podcast, Dan Cotton gets real about a hard truth—most of us, even successful gym owners, don’t know nearly as much as we think we do. Sharing his own humbling experiences, Dan explores why... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton dives deep into one of the most important topics in gym ownership: staff culture. Drawing from real-life experiences and long-standing staff relationships, Dan shares why creating a supportive, values-driven, and connected... Read More

In this powerful episode, Danielle sits down with Cat Weeden—owner of Luxe Cheer in Tulsa, Oklahoma, and co-founder of the Small Cheer Gym Association—for a raw and honest conversation about the current state of the all-star industry. Together, they explore... Read More