In this episode of the Cheer Biz Podcast, Dan Cotton dives into the often-overlooked truth of gym ownership: success is built on mastering the boring stuff. From obsessing over your financials to building strong systems and holding effective meetings, Dan... Read More

Fixing the Summer Slump: Smarter Revenue Strategies for Gym Owners Who Deserve a Break (But Won’t Get One) Summer slowdowns aren’t new—but they don’t have to wreck your bottom line. In this episode, we flip the “summer slump” into an... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Amy Bay and Heath Methlie from Team Butter, sponsors of the upcoming conference in Dallas. Team Butter is a virtual fundraising platform built by people who get the... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton shares the wild ride of relocating his cheer gym — and why he never wants to move again. Broadcasting from the road in Warrensburg, Missouri, Dan dives into the... Read More

In this heartfelt and insightful episode of the Cheer Biz Podcast, host Dan Cotton shares a personal and professional transformation—his complete pivot on parent involvement in cheerleading gyms. Once firmly against allowing parents to play an active role beyond the transactional,... Read More

In this episode of the Cheer Biz Podcast, host Dan shares three major missteps he made in his journey to grow a successful cheer gym—mistakes many owners still fall into today. From overspending on flashy uniforms and equipment, to undercharging in... Read More

Do you feel your gym’s highs and lows in your soul? That’s probably not healthy. This episode digs into how gym owners can create separation between who they are and what they do—because your gym is not your therapist, and... Read More

In this episode of The Cheer Biz Podcast, Dan sits down with longtime friend and industry powerhouse Jibreel Rayam to discuss his groundbreaking new venture: the Association of International All-Star (AIA). From his early days in the Pacific Northwest to leading international... Read More

In this raw and honest episode of The Cheer Biz Podcast, Dan shares the emotional aftermath of his team’s disappointing performance at Worlds and the valuable lessons learned in the process. From last-minute injuries to heartbreaking routine mistakes, Dan walks through... Read More

In this episode of The Cheer Biz Podcast, Dan shares his most effective (and hard-earned) strategies for motivating teens and pre-teens in cheerleading, based on 22+ years of coaching, behavioral science, and real-world experience. You’ll learn: How to use fake control to boost buy-in... Read More