In this episode of The Cheer Biz Podcast, host Dan Cotton shares his insights on the lessons learned from the 2025 NCA Nationals incident and what gym owners, event producers, and the cheer industry as a whole can do to improve... Read More

In this episode of The Cheer Biz Podcast, host Dan Cotton provides an in-depth reaction to the incident at NCA Nationals 2025 in Dallas. With a background in military service, law enforcement, and active threat response training, Dan analyzes the confusion... Read More

Danielle shares a month-by-month retention roadmap to help gym ownerskeep athletes engaged and returning season after season. Learn how touse feedback, assessments, and recruitment efforts to improveretention. Tune in for actionable strategies to build a stronger, morecommitted team!... Read More

Are you really charging what you need to keep your gym successful? In this fiery episode of The Cheer Biz Podcast, Dan Cotton breaks down why bad math can ruin your gym’s finances—and how to make sure your pricing is actually setting you up... Read More

Think your customers never get frustrated with you? Reality check:they do. The way you feel about other businesses is exactly how someof your own customers feel about yours. How you handle yourself as acustomer is a direct reflection of how... Read More

We expect our customers to be patient, understanding, andprofessional. But are we holding ourselves to the same standard whenWE are the customer? Your reputation as a business owner isn’t justbuilt on how you run your company—it’s also shaped by how... Read More

Every gym owner and coach will face it at some point—a team that just isn’t performing the way they should. But what do you do when your athletes are struggling? In this episode of The Cheer Biz Podcast, Dan Cotton breaks... Read More

Are you making these mistakes that are keeping your gym from financial success? In this episode of The Cheer Biz Podcast, host Dan Cotton dives into the 10 biggest ways gym owners sabotage their own success—and how to fix them.  Are you guilty... Read More

The all-star cheer industry has faced some major challenges over theyears—pandemics, scandals, and lawsuits—but the sport continues togrow. Why is cheer so resilient compared to other industries? And howcan gym owners capitalize on this freedom to build stronger, moreprofitable businesses?In... Read More

I learned long ago that investing in my skills as a business owner was one of the best investments I could make.  In this episode we dive into why I spend over 10,000 a year to get business coaching and... Read More