In this episode of The Cheer Biz Podcast, Dan dives into one of the most painful lessons he’s learned as a gym owner: you can be marketing your business and still be completely invisible. From trying to speak to everyone (and connecting... Read More

More athletes, more teams, more revenue—right? Not always. Danielle & Justin walk you through the critical mistakes gym owners make when they chase growth before fixing what’s broken behind the scenes. If you’ve been focused on sign-ups but still feel... Read More

In this episode of The Cheer Biz Podcast, Dan opens up about the real, raw, and sometimes ridiculous lessons he’s learned from 15 years of owning a cheer gym. From hard-earned wisdom like “you are the culture” and “profit over popularity”... Read More

In this tongue-in-cheek rant episode of The Cheer Biz Podcast, Dan unleashes a hilarious (but honest) look at the most common — and most maddening — things parents say to cheer coaches and gym owners. From “Can we just take the... Read More

In this listener-driven episode of The Cheer Biz Podcast, Dan answers real questions from cheer gym owners and coaches across the country. From boosting next season’s athlete registration numbers to navigating the tricky waters of athletes cross-training at other gyms, and... Read More

Founders of the cheersync app John and Nelson join us to tell us about all the ways that the Cheersync app can improve your program tryouts.  Cheersync provides some amazing tools for gym owners to make your tryouts even smoother. ... Read More

In this episode of The Cheer Biz Podcast, host Dan Cotton sits down with Matt Becker of Gym Lawyers PLLC to discuss critical strategies for gym owners to protect their assets and build long-term wealth. From creating legal shields through LLCs... Read More

In this exciting episode of The Cheer Biz Podcast, host Dan Cotton sits down with Heidi Weber from the Open Championship to discuss a groundbreaking announcement—cheerleading is officially joining the AAU Junior Olympics! Heidi shares how this new opportunity will not... Read More

Buckle up, because this episode of The Cheer Biz Podcast is all about hot takes! Host Dan Cotton dives into some controversial opinions on cheerleading, gym ownership, coaching strategies, and industry norms. From why non-tumbling teams shouldn’t get paid bids to why... Read More

In this episode of The Cheer Biz Podcast, host Dan Cotton shares his insights on the lessons learned from the 2025 NCA Nationals incident and what gym owners, event producers, and the cheer industry as a whole can do to improve... Read More