In this episode of the Cheer Biz Podcast, Dan Cotton dives deep into one of the most important topics in gym ownership: staff culture. Drawing from real-life experiences and long-standing staff relationships, Dan shares why creating a supportive, values-driven, and connected environment keeps employees loyal far beyond what a paycheck ever could. He outlines how to intentionally build that kind of culture, including regular meetings, leadership principles, retreats, and fostering a sense of community. If you’re struggling with staff retention or wondering how to get your team fully bought in, this is an episode you don’t want to miss.