In this powerful episode of the Cheer Biz Podcast, Dan Cotton shares 10 of the most important — and sometimes painful — lessons he’s learned from 15 years of owning a cheer gym. From the hidden cost of scholarships to promoting the wrong people, Dan delivers honest, actionable advice that today’s gym owners (and future ones) can learn from. Whether you’re just starting out or years into your journey, this episode is packed with insight that will save you time, money, and heartache.