In this episode, we talk about the reality coaches and gym owners are facing right now: constant absences due to illness, injuries piling up, and practices that never look the way they were planned. Attendance is unpredictable, routines are constantly... Read More

If you’re running a gym in 2026 the same way you did a few years ago, this episode is probably going to make you uncomfortable…And we know it. In this episode, I break down five mistakes I’m already seeing gym... Read More

Cheer gym owners are some of the hardest-working business owners out there, yet many are running packed practices, full seasons, and nonstop schedules while still feeling broke at the end of the month. In this episode of the Cheer Biz... Read More

Every cheer gym owner gets hit with opinions. The problem is, most of those opinions come from people who don’t understand your business—and taking their advice can cost you money, create chaos, and slow your growth. In this episode of... Read More

Culture doesn’t disappear overnight. It erodes quietly. One skipped conversation. One tolerated behavior. One season where standards slowly soften and no one calls it out. In this episode of the Fullout Cheer Podcast, Danielle breaks down how culture is actually... Read More

If you want to be a stronger leader in your cheer gym in 2026, you need better questions—not more hustle. In this episode of the Cheer Biz Podcast, Dan Cotton shares seven questions every leader should ask themselves to level... Read More

Most gym owners say they want more leads, more trust, and more visibility. Then they completely ignore the easiest marketing tool they already have. In this episode, I talk about the free marketing most gym owners avoid: their personal social... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the most common frustrations in all star cheer: how to get more commitment, dedication, and buy-in from your athletes. After 22 years of coaching, Dan shares... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton pulls back the curtain on the real-life behaviors that drive gym owners and managers absolutely crazy—and what great employees do instead. As the owner of three companies with over... Read More

AI is powerful—but it can also make you look unprofessional, confuse your customers, and cost you real money if you use it wrong. In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down the five biggest AI... Read More