Back-to-school season is here, which means families are getting back into routines, schedules are filling up, and everyone is competing for their attention. So we’re bringing back an episode that couldn’t be more timely. In this throwback episode, Danielle shares... Read More

Every gym owner will eventually deal with an angry parent, frustrated employee, or emotional customer. The question isn’t whether it will happen. It’s how you’ll respond when it does. After witnessing a heated confrontation between a passenger and an airline... Read More

“I’m too busy.” “My gym is different.” “No one can do it better than me.” They might feel true in the moment, but Dan believes these are three of the biggest lies cheer gym owners tell themselves — and they... Read More

Every gym owner will eventually have to deliver bad news. Whether it’s leveling down a team, changing payroll, losing a staff member, canceling an event, or making an unpopular business decision, difficult conversations are part of leadership. In this episode,... Read More

For 11 years, Dan was everything at DreamCamps — CEO, COO, sales, marketing, camp director, and just about every role in between. This year, he finally realized that the thing holding the company back from its next level of growth... Read More

Originally recorded in October 2023, we’re re-releasing this conversation because it’s still just as relevant today. Dan sits down with Jason Larkins, host of the Let’s Talk Cheer podcast, to work through a list of real questions submitted by NextGen... Read More

The cheer industry is huge, but the network behind it is small — and your reputation travels fast. In this episode, Dan Cotton breaks down why how you treat independent providers (choreographers, camp companies) and your own staff can make... Read More

A parent walked into my office furious about classes, policies, and staff. Forty minutes later, we were both in tears. In this episode, I share one of the most difficult parent conversations I’ve had in 15 years as a gym... Read More

Winning Worlds is an incredible accomplishment—but sometimes the biggest lessons in cheer come from the moments that don’t end with a trophy.In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Kaden Snyder, World Champion with MACS... Read More

One unexpected resignation can leave gym owners wondering how they’re going to cover classes, support athletes, and keep the business moving forward. After recently experiencing the sudden departure of a key employee who had been with her gym for 13... Read More