“I’ll do it when things slow down.” Gym owners, that sentence can keep you stuck for years. Next month won’t magically give you more time to train your staff, fix your systems, or finally get something off your plate. In... Read More

Staffing is one of the hardest parts of owning a gym. In this episode, Dan lays out a simple four-step framework for building real staff accountability — and how to know, without guilt, when it’s time to let someone go.... Read More

AI is most useful when it takes a recurring task off your plate. In this episode of the Fullout Cheer Podcast, I share what I automated in my gym in about a day and how those systems help me and... Read More

Dan’s been obsessed with pricing for four years — obsessed enough to write the book on it — and this episode is him answering the three questions he gets asked more than anything else by gym owners. He walks through... Read More

You’ve heard it everywhere — as a busy gym owner, you need to delegate. So you think it’s time to hire a manager. But according to Dan, it might not be. In this episode, Dan breaks down what a manager... Read More

Working with family in your cheer gym can be one of the best parts of owning a business… and one of the hardest. After 15 years of owning a family-run gym, Danielle has worked alongside her husband, kids, in-laws and... Read More

A bad hire made in a moment of desperation doesn’t just cost you today — it costs you all season, and sometimes for years after. Dan shares the story of the worst hiring year he ever had at Oregon Dream... Read More

When Dan Cotton and his wife Tori took over their gym back in 2011, they didn’t know the first thing about running a business — they just knew how to coach. In this episode, Dan breaks down the five things... Read More

Every gym owner will eventually deal with an angry parent, frustrated employee, or emotional customer. The question isn’t whether it will happen. It’s how you’ll respond when it does. After witnessing a heated confrontation between a passenger and an airline... Read More

Every gym owner will eventually have to deliver bad news. Whether it’s leveling down a team, changing payroll, losing a staff member, canceling an event, or making an unpopular business decision, difficult conversations are part of leadership. In this episode,... Read More