You can spend months reviewing reports, coaching calls, and financials with another gym owner, but there are some things you’ll never understand until you walk through their doors. After spending a day inside a client’s gym, Danielle shares the biggest... Read More

The cheer industry is huge, but the network behind it is small — and your reputation travels fast. In this episode, Dan Cotton breaks down why how you treat independent providers (choreographers, camp companies) and your own staff can make... Read More

A parent walked into my office furious about classes, policies, and staff. Forty minutes later, we were both in tears. In this episode, I share one of the most difficult parent conversations I’ve had in 15 years as a gym... Read More

One unexpected resignation can leave gym owners wondering how they’re going to cover classes, support athletes, and keep the business moving forward. After recently experiencing the sudden departure of a key employee who had been with her gym for 13... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton explains why the biggest mistake cheer gym owners make with artificial intelligence is treating it like a chatbot instead of an employee. Dan shares how he’s using AI every day... Read More

Too many cheer gym owners make pricing, staffing, marketing, and growth decisions based on gut feelings instead of real business data. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the essential numbers every cheer gym owner... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares five things he would do if he wanted his staff to absolutely hate their jobs.Drawing from his experience leading teams across Oregon Dream Teams, Dream Camps, and Next Generation... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton explains why summer camps remain one of the most valuable tools a cheer gym owner can use to grow enrollment, improve athlete development, increase retention, and generate additional revenue. While... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the three criteria every cheer gym owner should evaluate before hiring a new coach or staff member.As your gym grows, you eventually reach the point where you cannot... Read More

Travel season can make it feel impossible to stay on top of your work, your team, your inbox, and your business.In this episode of the Cheer Biz Podcast, Dan Cotton shares his best productivity hacks for cheer gym owners, all... Read More