If you’ve been losing athletes this season, it’s probably not for the reason you think. In this episode, Danielle breaks down the real reasons athletes are leaving—and why most gym owners completely miss what’s actually happening. She covers: Why athletes... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Stephenie Staley, owner of Dynasty Athletics in Draper, Utah, to talk about building a cheer gym rooted in family, culture, honesty, and long-term athlete development. Stephenie shares... Read More

What should you actually pay your coaches, and how do you know if that number makes sense for your gym? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down coach pay in the cheer industry and explains... Read More

What makes a great youth coach stand out from everyone else? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down five essential traits the best youth coaches demonstrate every single day. From reteaching skills without frustration to... Read More

Great coaches are one of the most valuable assets in your gym — but they’re also one of the hardest things to keep. In this episode, Danielle breaks down three practical strategies gym owners can use to retain their best... Read More

If you’ve ever wondered whether your gym director has too much power—or not enough—this episode will give you a clear framework. In this Cheer Biz Podcast episode, Dan Cotton breaks down what managers and directors in a cheer gym should... Read More

In this special crossover episode, Here 4 Cheer host Megan Gomarlo sits down with Full Out Cheer’s very own Danielle Johnston. Whether you are a veteran gym owner or just starting your entrepreneurship journey in the all-star cheerleading industry, this... Read More

Most cheer gyms don’t realize private lessons can create massive legal, insurance, and tax exposure—fast. In this episode, Dan Cotton sits down with Matthew Becker of GymLawyers.com to break down what’s really at stake when coaches take private lesson payments... Read More

Most cheer gym owners don’t have a pricing problem. They have a pricing system problem. In this technical episode of the Cheer Biz Podcast, Dan Cotton walks through how to set all star cheer tuition the right way so every... Read More

It’s February. Registration isn’t even open yet… and suddenly everyone is “not coming back next season.” You’re hearing it in the parent room. You’re hearing it from athletes. You’re hearing secondhand rumors about who’s quitting and why. And even if... Read More